To think the latest malteasers ad is a bit much?

[wevegottobeathemdown]

So the latest ad depicts a disabled wheelchair user describing how her condition, whatever it is, led her to inadvertently wank off her date.

What happened to the chocolate ads of yore. Perhaps the milk tray hero should have been a bit more forward.

[Barefootcontessa84]

Totally agree OP. I'm all for them raising awareness, but there are several other ways to do it - I don't see how wanking is necessary to advertise anything (if anything it puts me off!).

[MrsJayy]

They were not trying to raise awareness of anything it was a smutty joke

[TyneTeas]

They worked with Scope though to develop the adverts. While I appreciate that they may not be to everyone's taste, I'm not going to be offended, given Scope's involvement on behalf of others whose lived experience is more relevant who are fine with it

[TyneTeas]

m.huffpost.com/uk/entry/uk_57d13e2be4b0ced6a09858e5

Missed link out for article about working with Scope

[SausageSoda]

It's irrelevant to me whether they used a disabled or non-disabled person in the ad - eitherway, I still don't want to associate my bag of malteasers with wanking

[user1471545174]

That's my issue too, Sausage.

[TyneTeas]

So again not to everyone's taste, but if the disability isn't the issue loads of examples upthread linking sex to advertising of chocolate, eg flakes and blow jobs

[SausageSoda]

Have never seen someone give a blowjob to a chocolate bar on a tv ad. Can recall someone crazily eating a flake in a hot bath but don't remember her performing fellatio on it

[Dawndonnaagain]

her performing fellatio on it grin The flake add has been promoting fellatio since the sixties.

As for everyone who doesn't like the add, and there are different ways of doing it etc. Tough. It is a normalising of disability within society. People with disabilities have the same (sex) lives, dreams etc. Maybe, just maybe they're really bored of being allowed to be seen so that you can feel sorry for them, or so that you can deeply admire their overcoming of adversity when they're olympians and then ignore them the rest of the time. Or of course telling them that they shouldn't be claiming benefits or having children. That's certainly the way my dd feels.

[bloodyteenagers]

What is the problem with the ads?
Do you realise op that the ads are based on actual real life stories? Or that the actresses where happy to do the ads?
Or that the hearing aid one is the first ever sign language only ad?
Or that maltesers worked with Scope to make the ads?

[VeryBitchyRestingFace]

Or that the hearing aid one is the first ever sign language only ad?

No it's not.

[Namechangeemergency]

I don't think it is normalising disability though Dawn
I think that disabled people have to be featured doing something hilarious or outrageous to be allowed to be a feature player in these adverts.

Normalising disability would be someone doing a Tesco shop or, even better, advertising tampons.
I would like to see disabled parents in Mothercare ads (do they do ads on telly?) so the stigma of disability and parenthood/pregnancy/babies is blown out of the water once and for all. When we see disability being connected with pregnancy without it being in the context of 'irresponsibility' or 'risk' we will know we have moved on a bit.

But, like I said, these ads are a start and and a start is way better than nothing.

Disabled people have sex too you know? blimey so thats how I ended up with all these kids?

On a purely 'do I think they are funny' level, I don't. They are crap adverts IMO.

I don't think they would have been made without a disabled actress. I have never seen an advert with a wank joke in it. Artful, prentious sexual references yes.
But there is no way they would cast a advisably disabled actress in one of those perfume adverts. They want those adverts to be sexual, sexy, sensual, not jokey and smutty.

That is why I don't think these adverts are about normalisation. They are a gimmick.

[JustanotherMortificado]

They are all cringe. And that one especially is vulgar.

[Dawndonnaagain]

I see your point to an extent, namechange I feel that there is a quirky side to it, but that it's a start and better than the heroics shite, but you have a point about parenting ads and supermarket ads. Going further, a disabled person doing one of those perfume ads, now that would be good!

[WiddlinDiddlin]

I am curious to know of those responding here... who is disabled and who isn't..

Me.. disabled.. quite like the adverts.

I get the impression that the majority of people NOT liking the adverts are also not disabled.

It is worth keeping in mind, as a PP said, these particular adverts are based on real stories, played by disabled actors who are more than happy to take the jobs.

All the malteasers ads are hammed up and some of them prior to this run, have also been naughty/sexy.

[RortyCrankle]

Wanking one doesn't bother me - love the bride's foot one

[FrostyWind]

I'm someone who doesn't like them (apart from the hearing aid one). They are badly scripted and badly acted and I find them embarrassing to watch. I teach drama to people with disabilities and know that there are people with disabilities who can act.

That's why I don't like them.

[SausageSoda]

Today 13:54 Dawndonnaagain her performing fellatio on it grin The flake add has been promoting fellatio since the sixties

Well she uses her teeth on the flake which isn't recommended for fellatio

[multivac]

I teach drama to people with disabilities and know that there are people with disabilities who can act

What a thoroughly bizarre comment...

[MrsJayy]

Was very Bizarremultivac I dont understand what it means.

[FrostyWind]

Why?

In a previous post I'd criticised the acting which is dreadful. They should have chosen people with disabilities who can act. Nothing bizarre about that.

[Soubriquet]

Technically I'm disabled

I'm deaf and I have mobility problems occasionally

I love the adverts

[multivac]

I teach drama to people with disabilities and know that there are people with disabilities who can act

I don't need to be a drama teacher at all, let alone one who teaches people with disabilities, to know that 'there are people with disabilities who can act'. It was a thoroughly odd (and vaguely patronising) thing to post.