Sainsburys is selling a bag that just says "girl" on it (pictured) for Sports Relief. They apparently also sell one that states “Everyone is Beautiful”, but I have never seen it in the shop, just the "girl" ones.
AIBU to think that the "girl" bag is sexist? I cannot think of any reason why someone would want a bag that says that on it. They don't have a "boy" bag and I would think that its very unlikely that a male would feel comfortable carrying it.
It's not a bag that would inspire a female to get into sports or feel that they can do non traditional female things more.
Do Sainsburys think that only females do the shopping? The only way they could of made the bag more sexist is to make it pink with lipstick marks on it. 