I'm late 40s, and find most shopping leaves me feeling a bit uninspired, with a sea of badly cut man made fabrics across all stores and brands.
However, I can always find something I like, in natural fabrics, flattering cuts and realistic pricing at Cos.
JL to look across different brands.
Zara for something a bit more fashion led.
Not in my local cities, but I love a mooch in Massimo Dutti and Uniqlo. I'd like to give Arket a try, but it's a bit like Cos I think, in terms of needing to try lots on, it's not an instant win, and when I'm in the area I don't have time for that kind of shopping.
My colleague looks great in Mint Velvet, but I can't quite bring myself to pay their prices for polyester.