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Best Amazon Prime Big Deal Day deals on baby gear: live updates on the biggest savings ENDS MIDNIGHT

Black Friday 2023 is on 24th November but the deals have already begun. We'll be updating this page throughout the run-up to Christmas to bring you the very best deals, hand-picked by our editors and recommended by Mumsnetters.

By Poppy O'Neill | Last updated Oct 12, 2023

What's on your list for Black Friday 2023? If you're expecting a baby, it's a great chance to stock up on those newborn purchases you'll be glad you invested in before your little one arrives. Or perhaps you have a baby or toddler, and want to take advantage of Black Friday savings to replenish your supplies of everyday essentials.

Whether you've been eyeing up one of our best breast pumps, are looking for great baby toys to give as a gift, or perhaps you're considering a bigger purchase like a baby monitor or pushchair, we're constantly updating this page with the best Black Friday deals on all things baby.

We'll be regularly adding new deals to this page, doing the hard work of scouring Amazon for amazing deals, so you can put your feet up and enjoy the savings.

Best deals on car seats

  • Maxi-Cosi CabrioFix i-Size, i-Size Baby Car Seat, Group 0+ Car Seat, From 40 up to 75 cm, 0-12 kg £120 £90 | Buy now

  • Graco Affix High back Booster Car Seat with ISOCATCH Connectors, Group 2/3 (4 to 12 Years Approx, 15-36 kg) £80 £56 | Buy now

  • Maxi-Cosi Titan Car Booster Seat, 9‑36 kg, 9 Months-12 Years £190 £130 | Buy now

  • Maxi-Cosi AxissFix Toddler Car Seat, Swivel Car Seat, 4 months - 4 years £290 £209 | Buy now

Handpicked: Massive savings on pushchairs, prams and strollers

Big savings on Mumsnetters' fave products for new mums:

  • Pregnacare Vitabiotics Breast-Feeding Tablets £15 £8 | Buy now

  • Bio-Oil Skincare Oil £23 £14 | Buy now

  • My Expert Midwife Mum to Be Pregnancy and Postnatal Maternity Essentials £78 £62 | Buy now

53% off Nanobebe Feeding and Cleaning Set:

Nanobebe bottles - amazing!


Better than half price

Nanobebe Ultimate Feeding and Cleaning Set
Was £90, now £42

Get the deal

Big savings on premium baby monitors

  • Owlet Smart Sock 3 Baby Monitor - Track Heart Rate, Oxygen and Sleep Trends was £289, now £199 | Buy now

  • Nanit Pro Smart Baby Monitor & Wall Mount 1080p Secure Wi-Fi Video Camera, Sensor-Free Sleep & Breathing Motion Tracker was £300, now £225 | Buy now

  • Owlet Monitor Duo - Camera and Smart Sock 3 was £399, now £279 | Buy now

  • Owlet Smart Sock Plus Baby Monitor - Track Heart Rate, Oxygen and Sleep Trends 0-5 years was £339, now £239 | Buy now

  • Nanit Pro 1080p HD Smart Baby Monitor & Flex Duo Stand was £250, now £188 | Buy now

Related: Mumsnetters' best baby monitors, tried and tested

Trending deals

My braun ear thermoscan has always been v accurate.


Was £40, now £19

Thermoscan 3

Get the deal

It's been a godsend... I was able to pump straight away, DH could do a couple of feeds while I slept which bought me some sanity and us all some time.


Save over £100

Lansinoh Smartpump
Was £265, now £150

Get the deal

Up to 58% off baby toys - deals end soon

  • Fisher-Price Color Climbers Jumperoo was £120, now £50 | Buy now

  • Fisher-Price Music and Vibe Sloth Tummy Wedge was £27, now £18 | Buy now

  • ​​Fisher-Price DJ Bouncin’ Beats interactive musical learning toy was £47, now £28 | Buy now

  • Wendergo Tummy Time Inflatable Water Mat was £11, now £9 | Buy now

  • VTech Crawl & Learn Baby Activity Ball was £20, now £12 | Buy now

  • Fisher-Price Perfect Sense Deluxe Gym was £67, now £43 | Buy now

  • Nuby Animal Adventures Wooden Play Gym was £40, now £30 | Buy now

50% Off: Braun Thermoscan 3

braun thermoscan thermometer

Price on writing: £19 (RRP: £40) | Buy now from Amazon

Braun thermometers have been a bestseller for several years, trusted by parents for their simple functionality and accuracy. Giving a reading in just 1 second, this is a brilliant thermometer to set your mind to rest.

It has an audio fever indicator to avoid any doubt - 1 beep for normal temp, 2 beeps for elevated and 4 beeps for a high temperature. The screen is easy to read and the thermometer is suitable to use from birth.

What Mumsnet users say

“We use Braun ear thermometers in the hospital” (Tried and tested by Mumsnet user Popc0rn)

Related: The best white noise machines for babies, according to Mumsnetters

47% off Tommee Tippee Advanced Anti-Colic Baby Bottle Pack of 6

Price on writing: £20 (RRP: £38) | Buy now from Amazon

If your baby suffers with the dreaded colic, specialist baby bottles like these ones from Tommee Tippee are a godsend. Different babies get along with different bottles, and Mumsnetters have given these ones mixed reviews, but when they suit your baby, they make a huge difference.

Some Mumsnetters have complained of leaking, but those who swear by these clever bottles say you need to take extra care when assembling them and you'll be leak-free.

This pack of 6 has a whopping 47% off, working out at just £3.33 per bottle - whether you're pregnant now and want to be prepared in case your baby suffers with colic, or you already swear by these bottles, this is definitely a bargain worth snapping up.

What Mumsnet users say

"I use these they are bloody brilliant. The change in my 4 week old (at the time) was instant. They can leak if you push the bottom bit of the insert on too far but thats the only thing I've had wrong with them and that was a daddy error, so to speak." (Tried and tested by Mumsnet user MamaPenguin20)

Big savings on breast pumps

Elvie breast pump product

"Going hands free was the ultimate game changer after being ‘plugged in’ and stuck in bed having to pump all the time."


Save over £100

Elvie Wearable Electric Breast Pump

Buy now
Medela Swing Maxi double breast pump

"I used the Medela Swing when exclusively pumping for my daughter and it was brilliant."


Save £80

Medela Swing Maxi Double Electric Breast Pump

Buy now

It was absolutely superb... it is proving invaluable with my son's weaning as he has dairy intolerance.


Was £140, now £74!

Tommee Tippee
Made for Me Double Electric Breast Pump

Buy now from Amazon

Save over £200: Baby Jogger City Mini GT2

Price on writing: £533 (RRP: £764) | Buy now from Amazon

With its Forever Air rubber tyres, all-wheel suspension and simple fold, the Baby Jogger City Mini GT2 is made to get you and the DC around. Unbeatably agile, it suits nipping about the city just as much as navigating bumpier terrains in the countryside.

Suitable from birth to 22kg in each seat, this has the potential to be the only buggy you'll ever need. With a whopping discount of over £200, now is the time to get this amazing pushchair.

What Mumsnet users say

"This is the best pram I had, can be used with one hand, wheels come off, big enough to sleep and great on all terrains." (Tried and tested by Mumsnetter AgnesNaismith)

Read next: The best baby carriers, slings and wraps

Read next: The best cot mattresses, as recommended by real parents

Save 50%: Fisher Price Jumperoo

Fisher-Price Roarin' Rainforest Jumperoo

Price on writing: £60 (RRP: £119.99) | Buy now from Amazon

The Jumperoo has been a firm favourite with babies and parents since Fisher-Price first released it in 2004. It has so many features that will keep babies entertained while also helping them develop key skills – we love that the seat spins through 360° so that your baby can reach all the different toys. As they bounce and move around they’ll be advancing their gross motor skills too, making this great for sensory play.

The toys on the Jumperoo include things like spinners, clickers, a mirror, and a bead bar which all help babies learn about cause and effect, start to practice fine motor skills, and stimulate their senses. It’s incredibly safe too, thanks to the sturdy steel frame and soft spring covers to keep little fingers safe.

The seat pad is also machine washable and can be popped in the tumble dryer, so any little accidents can be sorted out quickly and easily.

What Mumsnet users say

"We had one for my now 1 year old. He loved it and it was so helpful for keeping him in one spot while I cleaned up after meals or prepped his lunch. As long as you limit time in it, it’s fine. Make sure you look at guidelines for the height and feet position... he was sitting up by himself at 5 months, crawling at 7 and now walking so didn’t hinder any development." (Recommended by Mumsnetter Seasidesusy)

Read next: The best toys for 2-year-olds, tried and tested by Mumsnetters

What is Black Friday?

Black Friday is an annual shopping event that originated in the United States and has gained popularity in the UK and around the world. It falls on the day after Thanksgiving, which is the fourth Thursday in November. Black Friday is known for its massive discounts and sales in various retail stores and online platforms. Shoppers eagerly anticipate this day to snag bargains on a wide range of products, from electronics and clothing to household items and toys. It's a great opportunity for parents to save money on holiday gifts and essential items for their families, making it a significant date on the UK shopping calendar.

From gadgets and electronics to fashion, beauty, home goods, and beyond, previous Black Fridays have had it all, and you can expect to snap up some excellent savings when the official deals begin.

Just remember to keep your eyes peeled for those lightning deals, too, as they pop up and disappear in a flash – they're the sneaky ones and only run for a limited time period.

When is Black Friday 2023?

Black Friday 2023 is on Friday 24th November.

Why should I shop the Black Friday sales with Mumsnet?

It can be quite the chore to search through all the online retailers participating in Black Friday retailer as extensive as Amazon to find those best deals and hidden gems. So our team of experts will be working hard, thoroughly researching the best Black Friday deals, and only showcasing the top discounts on this page.

We'll also be running our annual Black Friday thread, so if you want anything specific on the day, you can pop on there and ask, and one of our dedicated team of bargain hunters will be on the case to find you a great saving.

How to find the best Black Friday deals: top tips

We know hunting down the best deals can be a bit of a challenge, even when you're sticking to a single site. But fear not, because we've got your back. Throughout the run-up to Black Friday, we'll be your trusty companions, right here on this very page, bringing you the crème de la crème of baby gear deals from all over the web. So if you want to shop the sales like a pro, bookmark this page, and keep coming back for regular updates on fresh discounts.

When it comes to conquering the shopping frenzy, our wise Mumsnet users have some nifty tips to share. First things first, make yourself a list of things you've been after for a while so you can scout those out quickly to see if they're on offer. Then, don't forget to consider any household essentials that may work out cheaper in the long run to bulk buy, or little treats you've been eyeing for yourself.

Having a list will keep you on track, ensuring you score the deals you truly desire before they vanish into thin air. And once you've checked off your must-haves, feel free to indulge in the occasional impulse purchase, knowing you've already nabbed the essentials you've been longing for. That said, we'd recommend having a budget in mind too, so you don't go wildly overboard!