Soothe your baby’s skin with these AVEENO® Baby products

Parents only want the best for their child, which includes taking care of their health both inside and out. A baby’s skin requires special attention and care due to its delicate nature. The upper layer of a baby’s skin is up to 30% thinner than an adult’s^†, which makes their skin more vulnerable to dryness and irritation. So, regular moisturising can be important for maintaining your baby’s skin. In fact, it’s recommended to moisturise baby’s with dry skin twice a day.

Due to its thinner nature, baby skin naturally tends to be drier and can struggle to retain as much moisture compared to adult skin. 

Why choose AVEENO® Baby’s Dermexa Range? 

The AVEENO® Baby Dermexa range is suitable for babies with very dry, itchy skin and is also suitable for babies who may be prone to eczema. The products are enriched with high-quality oats, which are known for their protective, moisturising and soothing properties. 

Plus, the range is paediatrician and dermatologist tested, so you can rest assured knowing it’s suitable for your baby’s skin. Incorporate these products into your child’s daily skincare routine for the best results.

1. AVEENO® Baby Dermexa Moisturising Wash (250ml)

Start your baby's skincare routine with this gentle cleansing wash. It's clinically proven to cleanse and soothe, is free from sulphates, soap, and dyes, and is pH balanced. 

Formulated with a double concentration** of soothing oatmeal, it helps relieve your baby’s skin during bath time.

2. AVEENO® Baby Dermexa Emollient Cream (150ml)

After bathing, apply this emollient cream to keep your baby's skin moisturised throughout the day. It's clinically proven to soothe dry, itchy skin and help strengthen your child's skin moisture barrier. The cream contains a nourishing oat complex and ceramides. The formula moisturises, soothes, and strengthens the skin's natural moisture barrier.

With the highest concentration of soothing oat extract compared to other AVEENO® Baby products available, this fast-absorbing, pH-balanced formula provides long-lasting comfort.

3. AVEENO® Baby Dermexa Good Night Emollient Balm (75ml)

Before bedtime, apply the AVEENO® Baby Dermexa Good Night Emollient Balm for long-lasting comfort while your baby sleeps. It's specially formulated to moisturise and soothe dry skin throughout the night, reducing itchy sensations. 

The balm is clinically proven to help restore the skin barrier in just one week, intensely moisturise, and immediately soothe skin.

4. AVEENO® Baby Daily Care Nappy Cream

While not part of the Dermexa range, this nappy cream is a useful addition to your baby care routine. 

Its oatmeal and zinc oxide formula protects against the causes of nappy rash from first use. Developed for newborns and also suitable for little ones who may be prone to eczema, this product is free from fragrance, parabens, dyes, and phthalates.

Understanding eczema in babies

Eczema in babies is more common than you might think, and while the exact causes of atopic eczema aren’t fully understood, a combination of genetic and environmental factors play a role. Babies may also be born with an increased likelihood of developing eczema because of the genes inherited from their parents. 

Studies show that one in five babies experience eczema, with many developing symptoms before their first birthday. The condition can appear differently on every skin tone. In fact, the AVEENO® Baby website has this helpful resource for parents to identify eczema on different skin tones. 

Caring for very dry, itchy skin

For the periods in between eczema breakouts, you can use the AVEENO® Baby Dermexa range as it is specifically designed for very dry, itchy skin and is also suitable for babies who may be prone to eczema.

Remember, every baby is unique, and what works for one might not work for another.

By understanding your baby's skin needs, working with your GP or health visitor, and using products specifically designed for sensitive skin, you can help keep your baby comfortable in their skin.

About AVEENO® Baby

AVEENO® Baby is the UK’s No.1 Recommended Baby Skincare Brand by Pharmacists* and is Paediatrician & Dermatologist tested.

AVEENO® Baby products nourish, soothe and protect sensitive^ baby skin from first use and are specially formulated with high quality oats carefully selected to preserve their protective, moisturising and soothing properties. We unlock the power of oats with our science and transform it to provide daily care, helping keep your baby's skin feeling healthy.

About the author

Rebecca Roberts is a writer, editor, and content marketing expert hailing from Leeds. Here at Mumsnet, she commissions, writes, and edits to bring parents content designed to make life easier. After birthing two babies in two years, she knows first-hand how stressful it can be finding the right products for your baby’s skin. 

Beyond her role as an editor here at Mumsnet, Rebecca can be found balancing life as a working mum of two toddlers and when she’s not at her desk, you’ll likely find her at a local playgroup, in a nearby coffee shop, or walking the dog up and down country lanes.

^†Baby upper skin layer is 30% thinner than adult upper skin layer

*Online survey of 200 UK retail pharmacists, conducted by IQVIA for Kenvue, May 2023. Participants were self-selected with geographic quotas to ensure national spread.

**versus AVEENO® baby daily care gentle bath & wash

^AVEENO® Baby Calming Comfort range is suitable for delicate skin.