I get what you are saying and it was my first thought too.
However I contrast their public response to being asked about the change (unclear, deflection, possibly untrue) with the way they responded personally, to me, when I've had to call them for advice on child protection (unequivocal, informative, I was told that if I gave identifying information to the call handler they would have to take action themselves).
Ok two different scenarios but also two very different approaches. The NSPCC that I would expect to see, based on my personal interaction with them, would have used the publicity of the response to reiterate safeguarding best practice.
They didn't do this because they can't. The charity sector is, IME, almost completely staffed by pronoun people. The person signing off the statement either believes or is too scared to look as if they don't believe.