The ads promoted Eddie Izzard. He appeared as Susie Izzard. Host played along nicely because of course he had too because we have ridiculous, non-reality based, discrimination laws.
I did find it funny when at the end Izzard promoted his website for ticket bookings and had to say Eddie Izzard, not Susie Izzard.
Show was Sam Pang Tonight on Channel 10 in Australia.