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Feminism: Sex and gender discussions

New body form advert is a thing of beauty

31 replies

AtrociousCircumstance · 31/07/2020 17:21

It’s called wombstories and is an emotive and creative short film about women’s bodies and women’s choices.

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napmeistergeneral · 31/07/2020 17:25

This is amazing, I love it.

AtrociousCircumstance · 31/07/2020 17:30

It’s moving, isn’t it? So inspiring, in the current climate of undermining women’s rights, to see a company coming out in blazing support of women’s real lived experience!

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WildRunner · 31/07/2020 17:31

Oh my goodness. That's superb. I hope Always are watching for the next time they want to alienate their entire customer base.

napmeistergeneral · 31/07/2020 17:33

Yes, unashamed. Just checked the web page associated with it - mentions women, girls. No "people" or "individuals". Tick tick tick. Now I just need to check if they are scented....

SheWhoMustNotBeHeard · 31/07/2020 17:33

Wow! That's wonderful. Very powerful and moving. Very pleased too because I use Bodyform products 🙂

AtrociousCircumstance · 31/07/2020 17:34

Yeah I’m switching to Bodyform. Important where the money goes.

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nitgel · 31/07/2020 17:35

Wow hope that's given airtime on tv

Lottapianos · 31/07/2020 17:35

Its lovely, and it's all about WOMEN and GIRLS, not 'people' or 'individuals' FFS

PerditaProvokesEnmity · 31/07/2020 17:37

That was magnificent. Actually made me cry.

Well done them.

(How long before they're forced to apologise for it?)

napmeistergeneral · 31/07/2020 17:39

I think perhaps it is just so unusual to see this sort of thing shown honestly yet with warmth and joy. I've been googling, more background here:
www.campaignlive.co.uk/article/bodyform-chronicles-womb-stories-emotional-complexities/1688134

Nuffaluff · 31/07/2020 17:40

I’ve switched to Bodyform because of this. They are not scented.

AtrociousCircumstance · 31/07/2020 17:40

They’d better fucking not apologise for it!

Apologies will he demanded of course but I hope they stand firm!

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SheWhoMustNotBeHeard · 31/07/2020 17:42

@PerditaProvokesEnmity

That was magnificent. Actually made me cry.

Well done them.

(How long before they're forced to apologise for it?)

I don't think they will apologise. They are making a stand in this controversy. They would have seen what happened to Body Shop, JKR, Action Aid etc and know that there is money to be made by providing women what they want. What a wonderful way to do it too. Womb Stories. That's as pro woman as you can get.
AltogetherAndrews · 31/07/2020 17:44

Wow, also moved to tears. Loved the honesty of it

DialSquare · 31/07/2020 17:45

It's brilliant. Love the music too. It's been posted on here before so the if there have been complaints, Bodyform are ignoring them!

LockdownLump · 31/07/2020 17:47

There has been a thread on this in the last couple of weeks. It made me cry. It's AMAZING.

I doubt it will be on TV in mainstream though because it will be accused of being non-inclusive.

AtrociousCircumstance · 31/07/2020 17:48

I missed the previous thread - it was new to me today! So powerful and so embracing of women.

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InFiveMins · 31/07/2020 17:50

Just seen this. Switching to bodyform.

OhLookHeKickedTheBall · 31/07/2020 17:52

Wow. After having a few conversation about periods not being like a Bodyform advert, they've gone and made this. It's amazing.

thehumanformerlyknownasfemale · 31/07/2020 17:54

@InFiveMins

Just seen this. Switching to bodyform.
I switched years ago when Always insisted our fannies should smell like cheap air freshener. Never looked back.

I'm going to start buying extra BF now to donate to food banks, bump their sales a smidge as a thank you.

skql · 31/07/2020 17:56

i'm little confused...bodyform is notthe one for boycott?

ShowOfHands · 31/07/2020 17:56

www.mumsnet.com/Talk/womens_rights/3957131-Have-you-seen-the-new-Bodyform-advert

There have been a few threads but this was the main one if you want to read it op?

CosmicVagina · 31/07/2020 17:57

Amazing, made me cry

Tigersneeze · 31/07/2020 17:59

Love this

AtrociousCircumstance · 31/07/2020 17:59

I think the more threads the better. This needs to be supported!

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