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Original poster

BirdsEye no longer in a business relationship with Mumsnet re transphobia - unverified

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GirlDownUnder · 28/04/2019 01:27

@MNHQ / anyone

I've seen this tweet and wondering if it's verifiable a) that MN had a commercial contract that's ending and b) if yes, that's anything to do with transphobia?

The twitter thread references *@BirdsEye and @BirdsEye*UK

mobile.twitter.com/DadTrans/status/1122121214351290368

Growing-up-trans. @DadTrans

Parents of trans kids telling companies how much it hurts to see their advertising associated with transphobia works. Delighted to be able to buy
@BirdsEye fishfingers again after they confirmed they're no longer in a business relationship with #Mumsnet the #transphobia brand.


10:22 PM · Apr 27, 2019

BirdsEye no longer in a business relationship with Mumsnet re transphobia - unverified
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MNHQ

JustineMumsnet · 30/04/2019 16:34

Hello all
Thought I'd provide some detail and our take on all of this.

We started working with Birdseye in March 2017 testing a number of products - they were awarded their first Mumsnet Rated badge in June 2017 which they renewed for a further 12 months ending this June. They've decided not to renew the licence when it expires but that isn't unusual and their view was that the activity had come to a natural end.

We are talking to Birdseye about commercial activity with a number of their other brands and have no reason to believe they have any ongoing concerns about working with Mumsnet.

It is true that a number of TRAs have targeted Mumsnet advertisers over the past year. Obviously we are able to point to our commitment to freedom of speech as well as to minority rights and civilised discussion with regard to this issue and we don't believe it's had a significant impact on advertising activity.

MNHQ

JustineMumsnet · 30/04/2019 16:45

Erm.. Dare I ask why?

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