At 2.30 this afternoon the incredible Hannah Clarke and Julia Long headed over to Waitrose, Cromwell Road, London to photograph my billboards. A lovely twin set either side of Waitrose, a perfect placement if ever there was one! But no photographs emerged. I called Media Agency Group to find out where my billboards were. One of their staff told me the billboards had gone up and then been taken down by the landlord so they could look into the campaign. A treacherous campaign it is too, the definition of woman is practically an invitation to warfare. I'm sure the landlord scrutinises all adverts, just like Primesight and Exterion.
So I called the building management. They told me to call Waitrose as this was nothing to do with them, they insisted it was not their decision. I've called Waitrose press office and they told me it wasn't them, and Hannah and Julia asked the branch and they said it wasn't them!! My conclusion is that it's most likely to be Waitrose as the building management company implied it was.
At no point has anyone from Waitrose or MAG called me to tell me the billboards have been removed, and as they're digital someone must have had at least a conversation before interfering with the software.
I remain determined to continue to place in the public sphere that woman is an adult human female, until every woman understands what is at stake.