Me, but don't think it's a particularly fair representation. He's only used products that were on offer in supermarkets, a big box of Sugar Puffs for example, is not usually £1 in Asda, as far as I'm aware. If they'd shopped for the same products weekly over a period of a few months in both a supermarket and in poundland, I think their whole argument would probably be blown out of the water as prices rise and fall in supermarkets.