I think it was a stupid program, it relied on the belief that people who shop there are idiots who don't know the cost of things.
I think people are not that dumb, they have eyes and can read, memories and can remember, who goes in pound land and goes oh look that's a quid it must be cheaper.
You don't you go in there and go, hmm that chocolate is cheaper then asda by 20p but that one there is more money and that sugar is 10p more then Iceland etc
I don't agree with them liking things to those on offers that's a bit stupid, if it is pound lands regular price it should be compared to the supermarkets regular shop, i don't think anyone shops exclusively there unless they are stupid.