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Original poster

NEXT- who are they targeting?

29 replies

nimat · 08/05/2010 11:15

Is it me, or is the current NEXT ad on the telly just really bizarre
Pencil thin girl/women prancing around in bikinis in the desert and driving. They don't get near a pool till the dying frames and never get in the water.
Does NEXT really think this is a reflection of their customer base??
Who in the UK is gonna buy this stuff? (miami weather notwithstanding)

OP posts:
ASecretLemonadeDrinkerDAVE · 08/05/2010 11:16

18-30

bishboschone · 08/05/2010 14:03

I hate Next..I went in there today just for a look..bright lighting ,horrible shapeless clothes ..Yuck..I am 35 but have never shopped there so it has obviously passed me by.

I would have said more like 25-55 age range but those girls in the ad certainly don't depict that.

preggersplayspop · 08/05/2010 14:10

God I hate that advert.

I never shop at Next, the clothes are normally badly made and fit poorly.

SixtyFootDoll · 08/05/2010 15:04

I used to love Next
but the last few years I have bought less and less for myslf
Still think they are good value for DS's though

Jamieandhismagictorch · 08/05/2010 15:43

Next go through very strange phases of being cheap and nasty. At the moment there is NOTHING I like

The girl in the advert is also in the catalogue and she is worryingly thin and the clothes don't look nice even on her

janeite · 08/05/2010 16:04

I haven't seen the advert but I went in today (don't usually but I know they do trousers for petite legs!) and everything was absolutely, hideously, unthinkably vile.

bishboschone · 08/05/2010 16:10

agree their kids clothes are good for dd though. NOt sure how they manage to get that right and everything else so completely wrong.

Magaly · 08/05/2010 16:33

Out of habit, whenever i'm looking for clothes, I still go IN to Next and have a look around, but I never buy anything. Their clothes are all either really dull or a bit strange... There's nothing which is beautifully cut, or a flattering colour, or is classic but with some small quirky detail.... NOPE, two categories 1) dull 2) odd

And their website is really confusing now too.

treedelivery · 08/05/2010 16:37

Hate Next.

The cotton they use for children is a cross between andrex and tracing paper.

Adults clothes have been the same since the 90's. Only so many pairs of combat style pants and linen widelegs I need!

Marne · 08/05/2010 16:42

I agree with the kids t-shirts, they are really thin, they always used to be good quality and wash well, now they seem to be using cheep thin fabric which does not wash as well. I do buy the dd's trousers from next as they seem to be the best fit, i often look at the women's clothes but i struggle to find anything that i like.

I love the bright yellow dress on the add but i don't think there are many people that would be brave enough to wear it out and about (i would look very silly in it).

BikeRunSki · 08/05/2010 16:53

Junior office admin staff who go clubbing at weekends and on beach hols with their girlies.

ShadeofViolet · 08/05/2010 16:56

I like the jeans because they do petite fit

Everything else is awful though.

MrsRhettButler · 08/05/2010 17:04

but they sell lipsy dresses! LIPSY! really cheap!! (still happy after buying a £70 dress for £14!!)

boogeek · 08/05/2010 17:08

I like their petite trousers too - everywhere else is too petite or not petite enough. Otherwise, completely agree.

Jamieandhismagictorch · 08/05/2010 17:20

the website is BOBBINS. I've searched using perfectly reasonable search terms, for something I know exists, and it doesn't find it

supersalstrawberry · 08/05/2010 17:26

This reply has been deleted

Message withdrawn at poster's request.

kittya · 09/05/2010 09:12

Its the most awful website ever, it makes everything look cheap and nasty. Do they still do the Directory?

MamaG · 09/05/2010 09:14

I had a £35 voucher for next languishing in my purse for months
I really struggled tofind anything i liked

got shoes in teh end

BusyMummy78 · 09/05/2010 16:36

I agree with ShadeofViolet. I only buy jeans from their because they're the only ones I've found that fit me. Don't think the quality is what it used to be, mine are always wearing through at the knees.

They do too much nowadays and IMO it looks a bit cheap.

deaddei · 09/05/2010 17:14

I only buy trousers as they do an xl.
As treedelivery says- only so many pairs of linen trousers you can have!

pickledmonkey · 09/05/2010 17:19

honestly i think everywhere is shite at the moment - fashion is a bit weirdy

Marne · 09/05/2010 17:22

Pickle- i agree (or maybe we are just getting old and left behind?) .

Jamieandhismagictorch · 09/05/2010 17:42

Monsoon has some lovely stuff atm

FabIsGoingToGetFit · 09/05/2010 17:46

I have this and it is really easy to wear and comfortable.

thinker · 09/05/2010 17:51

That advert is fantasy land, all grinning skinny hair women prancing about with cheesy 6 pack men. Where can I do that weighing 15 stone in Exeter in May ??? They would call the police.