For me, it's the fact that the print doesn't really look like leopard, and also the fleecy fabric just isn't my thing.
I think leopard print either needs to be on a completely non-furry fabric so it doesn't look like it's imitating fur, or on a fake fur that actually does look like fur, rather than the fleecy/Borg fabric that doesn't look like any actual big cat's fur. But as I said - I think this particularly print is a really shoddy attempt at leopard anyway.
Leopard print coats in general are fucking awesome. I love proper Pat Butcher/Bet Lynch faux fur leopard coats and I love mac style coats in dark leopard prints too. I'm a huge leopard print lover.
Although I wouldn't buy the coat you've shared, I'd like to be clear that I wouldn't 'look down on' you for wearing it. Because, y'know, I'm not a total cunt.