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Can't remember this perfect jeans brand of the late 90s

74 replies

thestudio · 06/09/2025 00:02

I really hope someone will remember this brand because it's been driving me insane for the last 2 years...

DD is really into Vinted late 90s early 2000s brands and I keep trying and failing to remember the best jeans brand of that time (IMO)! The were probably the first post Levis 'designer' denim brand - maybe a year or two before 7 for all mankind - and they did the most perfect slightly low rise hip-sitting slim to straight dark-ish denim jeans for women with a very minimal V on the back pocket and barely any other branding. Can anyone remember? I'm tempted to look for a pair myself!

OP posts:
rosyvalentine · 06/09/2025 01:20

Earl Jeans were really popular around then.

Mydadsbirthday · 06/09/2025 03:46

Yes Earl or miss sixty.

I just sold a pair of gorgeous gold Miss sixty jeans on vinted that I bought in 2000 and they were in perfect condition. Found them in the loft and decided someone else should enjoy them seeing as I'm 2 stone heavier now 😭

patooties · 06/09/2025 03:51

Earl or Evisu. I still have multiple pairs of both think I could maybe squeeze an arm into them now!

SoManyIdiotsSoLittleWine · 06/09/2025 03:56

Yeah, Earl. What happened to them? That was definitely the original era of ‘jeans and nice top.’

ZenZazie · 06/09/2025 04:50

G-Star?

cantpullthetrigger · 06/09/2025 05:12

MiH
Frame
Citizens of Humanity
True Religion
Paige

BlueEyedBogWitch · 06/09/2025 05:15

Sound like 7 For All Mankind. I thought I was the bee’s knees in mine. The zip was about an inch long 😂

ETA sorry, I just re-read your OP. Not 7s. Still, I enjoyed the nostalgia!

pinkdelight · 06/09/2025 05:38

I don’t know but you’ve given me a flashback to a brand I remember in Etam and elsewhere that suddenly everyone was wearing that had a label with a woman on it and the words “Oh what shall I wear!”. Might’ve been 80s. Totally forgot that till now and suddenly nostalgic.

but no help to you sorry. Hope one of the PPs nailed it.

ThatPlumSquid · 06/09/2025 07:03

Evisu?

Dippythedino · 06/09/2025 07:36

Pepe
Benetton
Wranglers

Edited to include Gap Jeans

AllJoyAndNoFun · 06/09/2025 07:40

James or Paige?

HelenHywater · 06/09/2025 07:46

I had some Paper Denim Cloth jeans - the fabric was lovely. I think mine were kind of low slung . I can't remember whether they had a v on the pocket though.

StreetStrife · 06/09/2025 07:53

Diesel, Pepe or Lee were my first thoughts.

I had some amazing black jeans in a perfect size 9 in the 90s. They were by a woman designer but I cannot remember her name at all. I got them in some kind of outlet store for about £10. Ah, the nostalgia.

Omeara · 06/09/2025 08:06

I loved Earl jeans. Have probably still got them in my loft. If only they would fit!

WinchSparkle80 · 06/09/2025 08:10

Diesel or Miss Sixty both did awesome
jeans in that time.

Renamed · 06/09/2025 08:13

Sonia Rykiel

Laiste · 06/09/2025 08:17

Ah miss60 ...

'cart horse trousers' as my mother called them 🤣

My arse looked great in them !

mustytrusty · 06/09/2025 08:17

Pepe?

Vintagenow · 06/09/2025 08:19

7 for all mankind. Loved mine. They were expensive and I remember being chuffed after saving up for a pair. Pepe was more 80's I think, I definitely had Pepe jeans in the 80's.

3amamama · 06/09/2025 08:19

Has to be Miss Sixty!

stayathomer · 06/09/2025 08:20

Oh my god all these names bring back so many memories!!!!

Matildatoldsuchdreadfullies · 06/09/2025 08:21

pinkdelight · 06/09/2025 05:38

I don’t know but you’ve given me a flashback to a brand I remember in Etam and elsewhere that suddenly everyone was wearing that had a label with a woman on it and the words “Oh what shall I wear!”. Might’ve been 80s. Totally forgot that till now and suddenly nostalgic.

but no help to you sorry. Hope one of the PPs nailed it.

Sarsaparilla (heavenly body) jeans.

I thought of them the moment I read the OP - even though they have nothing to do with her memories.

bigwhitedog · 06/09/2025 08:33

Nope? i lived in nope jeans.

Wemdubz · 06/09/2025 08:59

You’ve just now caused me to remember those heavily labelled Von Dutch jeans I had 😂

YesHonestly · 06/09/2025 09:00

God I loved my Miss Sixty jeans!

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