Maybe I didn't notice this over other summers, but I am seeing a lot of tans around, quite deep ones, that don't look fake.
Mostly younger women and girls, I am wondering if the cautions about sun damage have fallen out of trend? Or is this some exceptionally awesome bottled stuff?
I'm sure I've never seen so many tanned people for years. One friend of ours (guy in his 40's) turned up to visit with a deep tan that he said occurred in one day walking around Liverpool! So yeh, I get we have had some pretty strong sun and heat this year but it's like the warnings about sunscreen and UV damage have vanished.
Is anyone else noticing this? There's definitely always been a weird set of contradictions regarding sun tans - on the one hand most people will admit to being wary of cell damage and skin ageing, but on the other it seems just fine if you get your tan on a luxury holiday.
Scandinavians (I am generalising, I know!) don't seem scared of tans, nor those who enjoy yachts. Perhaps we lose our trepidation in the right situations...