Roman Originals, what were you thinking?!

[SatinHeart]

This popped up on my FB feed

Does anyone actually like being called 'middle aged'?

I'm middle-aged, doesn't bother me. 🤷🏻‍♀️ I have the cardinal sins of being fat and having grey hair too!

No, I'm very much middle-aged but wouldn't wear that skirt..

Good on them for not being coy about their target market

I had that too and was most aggrieved, I'm only 34!! I don't see why they need to mention age at all, pointless.

Imagine the horror.

It’s not exactly good marketing is it? Didn’t really need to be said.

I am middle aged, no point in being in denial about it is my view

No, but that's because ageism is too ingrained I fear. There's nothing wrong with being neither properly old nor young.

If I reach 100 without succumbing to a hankering for floral crimplene, I'll die a happy woman.

I'd never heard of them, but this description made me take a look. I was hoping it was code for 'quite a lot of our dresses have sleeves', which appears to be the case.

Maybe their real target market is older women, and they are using the term middle aged to sound youthful and vibrant?

Why are you equating "middle aged" with "floral crimplene"? apart from you probably have to be middle aged or more to know what it is (or was - does it even exist any more?)

Better than M & S marketing which involves a six foot, size eight 20 year old model.

Just like their customers 🙄

Thanks to this thread I have checked out their website and there are several dresses I would happily wear, and one I will buy. I am in my mid 40s so let's see if they can make me look amazing .

Bear in mind if you order online from Roman, you have to pay to return items.
I won’t bother with them again because of this, although some of the stuff is nice and I’m probably their target market.

I'm middle aged. No shame in that!
Good on them for calling a spade a spade 😀

Is it for real? It seems “off” somehow and very silly to put off potential customers who don’t see themselves as middle-aged.

Weird.

Bear in mind if you order online from Roman, you have to pay to return items.

Oh that's a shame, I won't order it then. Having never bought from them I don't know how the sizes fit, and I wouldn't chance a guess. Thanks for the heads up!

It's funny the visceral reaction so many middle-aged people have to the term 'middle age'. I'm guessing that Roman Originals demographic are okay with being categorised as such.

I’m middle aged and heading rapidly towards OAP status, so it would attract me and I occasionally use ‘middle-aged’ as a search term when looking for clothes. Far too old to be coy.

DSiS (61) wears a lots of Roman and loves it. I prefer natural fibres and shopping in-person.

TheYearOfSmallThings
**I’m pretty sure exchanges are free, but returns are £3.00.

They actually have some decent stuff but agree that's a weird way of putting it

Love some of Roman clothes. Great quality!

If they're aiming at a middle age maker, then how about having a middle aged model?

I've got a couple of friends that shop from there and they're not even 30 yet, their advertising is marginalising their customers if anything.

I'd never shop there, middle aged or not 😂