10yo Ds suddenly too cool for Boden - where do I get his clothes from

[satishoused]

Everything on the Boden site suddenly looks very twee....

I get stuff from supermarkets and m&s mainly but I want to get him a nice hoodie or something for Easter and Boden has always been my go to for "nice" things but I feel he has outgrown the appliqué primary colours stage 😢.

Any ideas?

9yo DS is not a fashion conscious kid but likes fairly plain, comfy clothes. I tend to get them from Next, H and M or Nutmeg at Morrison’s, or MandM direct if he wants something branded like trainers.

You’ve done well to get to 10!

H&M here for everything. Uniqlo is slightly better quality. For birthdays and so on it’s a branded Nike hoodie.

H&M or next, depends on what he likes but for a hoodie maybe Adidas or Nike seems the go to for kids

I go for Next or H&M, I usually either scroll through with him or I go through and pick out a load of options and ask him what he likes, just to weed out anything awful.

FatFace?

Mine liked surf brands like Fatface and Saltrock at that age. Salltrock in particualr have got some great hoodies, t-shirts etc, and often have good sales too.
www.saltrock.com/collections/boys-clothing

Uniqlo

H&M here, too. The best thing about them is that their sizes go up to 14+ and cover that very tall, skinny stage just before a lot of boys start fitting into men's size small. I found that there were many brands that would fit up to age 12, but that 12-16 gap was surprisingly sparse.

H&M
Next
Sports direct

My boys like the DFND range, I get it from M&MDirect, good service.

Abercrombie kids. Really good quality. Lots of cotton.

H&M has been a lifesaver here too. They quite often do 3 for 2 on their basics and the other stuff is really quite reasonably priced. My nearly 14year old still finds things he likes in there. We are at a point where its all Puma, nike and adidas (which I hate!) but thats teens for you

My boys liked Zara and Jack Wills when they reached that age. Jack Wills we have a retail outlet nearby or I’d go during the sales mostly.

Mine likes the Saltrock hoodies when he allows me to be something other than slouchy sports kit.

I always used to buy Boden for my DS. I now buy John Lewis (own brand and Tommy Hilfiger for their soft cotton), Zara and H&M.

We have quite a few bits from GAP when they’re doing 40% off. Great for logo T-shirts, long and short sleeved, and sweatshirts. We’ve got things like ski, snowboard, gamer style motifs.
But they are also great if you need a smart outfit too... really good chinos and shirts. The classic stuff like this they do year after year, so we always seem to have a set.

Surf dome is good.

Mine (also 10) told me he didn't want anything from Next any more, only Zara.

My 8yo likes anything black or camo print. I get his clothes from Next, h&m and m&s mainly. He wears age 11! Try sports brands as well nike, Adidas etc

H&M, Zara, Uniqlo.

Another vote for Abercrombie kids, both ds and dd have a lot of their stuff.
Nice quality and not twee.

As above.

10 year old ds likes H&M and Zara, occasionally hoodies from Sainsbury’s as they sell plain ones in nice colours, some bits from La Redoute too.

My 10 year old loves his St Berts hoodies. Other than that he mainly wears sports stuff - Canterbury bottoms are a favourite, lots of Nike, and H&M basics.

My 11 year old loves bright colours but not twee designs. Hoodies tend to come from Hype. T shirts mainly from Next or Regatta. He also likes band tshirts.