Would you trust a brand for always delivering the right shade and level of base for you? (Foundation, concealer, tinted moisturiser whatever looks best) Would you always trust the sales assistants to be well trained and not flogging you stuff? Or do you trust yourself? In other words I need some good but natural coverage - especially for this time of year. How do I go about it? I would consider anything; high end, Boots own, supermarket whatever.