What age are people who wear Boden?

[MollyBerry]

I don't mean children but the grownup clothes. I've always wrongly or rightly associated it with middle-class mums, am I wrong? Am I just stereotyping here?

I wear lots of Boden. I'm 38, but I've been wearing it since they brought out their petite range, which I think was about 3 or so years ago. The petite fit is realy good for me, and I'm delighted that they're always expanding it. They have a far more varied petite collection than any other store I've found, online or on the high stret. I am a big fan. I agree that you have to be selective, though that is the case in any store.

I'm 39 and I probably buy three or four things from them each season. Their trousers and skirts don't fit me, as they seem to be made for people with no waist, but their shoes, dresses, jumpers and tops are fine. I never buy anything described as 'fun' or any of the ugly prints that scream 'BODEN', but it's fine for wardrobe basics and good quality leather shoes and boots.