I just had to share this mascara. I have a bit of a mascara addiction and am always sucked in by the ads even though they clearly say they're enhanced photos.
I've been using this for a week and I love it. It's great for everyday but builds up easily and gently for a thicker more dramatic look. It feels unlike any mascara I've ever used (Dior, YSL, Clinque, Clarins, Maybelline, Rimmel, Sephora, BB etc.)