Hi all. We’re really sorry about this. These ads are grim and we don’t want them on Mumsnet. They shouldn't be anywhere, tbh, but here we are.
For a bit of background, because we know it can look as though we’re just allowing any old ad to appear. Like most sites, we use ad networks and exchanges, which means ads are supplied through a chain of platforms and partners. There are filters and blocklists in place, but bad actors can and do try to get round them, for example by changing the URL or sneakily changing how the ad appears after approval.
For us, this can feel like whack-a-mole. We block one version, then another version appears with a slightly different URL or from a different source. That doesn’t make it acceptable, and we’re not shrugging our shoulders about it. We’re asking our ad partners what more can be done so these are stopped before they get anywhere near the site.
Screenshots really do help us, annoying as that is. They let us trace the particular version that has appeared and block it properly. If you see one again, please send a screenshot if you can, and include the time you saw it if possible.
We've blocked the latest version of this awful ad. It may take around 30 minutes to stop showing. So if you still see it later today, please let us know.
Thanks,
MNHQ