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Original poster

Ad that says still breastfeeding at 11 months

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Denim4ever · 24/02/2026 16:02

It's offensive to have this banner flash up implying 11 months is unusual. In an ideal world we would all aim for 11 months plus. I wouldn't want those doing more or less to be offended

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MNHQ

HebeMumsnet · 25/02/2026 10:31

Hi there @Denim4ever . We don't recall this ad (if you want to grab a screenshot and post it here we'll happily take a look) but from what you've said we don't think there was any negative suggestion about breastfeeding at 11 months here.

Statistics do show that it's not what happens in the main, and the UK still has one of the lowest breastfeeding rates in the world, we believe, so perhaps the feeling behind it was that breastfeeding at this stage is not common, and something to be celebrated?

If it came across in any way as offensive, though, we'll certainly pass that on as feedback.

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