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MNHQ: Thread of the Day

1 reply

BellaMumsnet · 22/04/2025 09:44

Hi all,

Starting today, some of you may notice a new pink lightning bolt icon appearing at the top of the trending box.

It’s a new way we’re using to highlight a ‘Thread of the Day’ - a conversation that we think you’ll find interesting, timely, or worth jumping into.

The icon won’t appear for everyone right away, as we’re introducing it gradually and trying out different ways to surface engaging threads.

We’d love to know what you think - feel free to drop any feedback or questions below!

BellaMumsnet · 22/04/2025 16:07

Hi @MrsMitford3, thanks for your message. While the Mumsnet team selects the Thread of the Day, it’s based on metrics like early engagement and momentum rather than us artificially steering traffic to threads because we want eyes on them. It’s more about giving a gentle nudge to threads that are sparking interest but might not yet be right at the top. We'll keep an eye on any feedback and be looking at the general impact on thread engagement and will make adjustments where needed. Definitely not about gatekeeping.

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