GE Money Mums - what's that about?

Hi all and apologies for the confusion. Here's the explanation.

We were asked to help GE Money recruit 100 mums (GE Money Mums - hence GEMMs) to help them develop a consumer finance product. There was a survey earlier in the summer and then a random 100 mums were chosen to take part. To take part you respond to 6 emails that contain questions. As a reward for taking part and responding to each email you earn reward points which at the end of the six mails convert to Space NK and White company vouchers.

For their second email, sent out last week, GE Money wanted to use a Talk-type set up to ask the 100 sample mums 3 questions. Technically the simplest way to do this was to use the Talk template. The section where the GEMMs are answering their questions is not, however, part of Talk or even part of Mumsnet and was never intended to show up on Active convos - but technical glitches happen even to genius tech bods like our own dear Tech, hence the mysteriously inaccessible thread and the subsequent confusion.

Apologies there isn't a juicier, more conspiratorial explanation but hope that explains it all.

For all those dismayed that they missed the chance to earn Space NK and White Co vouchers - don't worry! We'll be giving information out soon on how you can sign up to take part in future market research projects, which we hope will have equally attractive incentives and rewards.

MNHQ