This is the same phenomenon we see over Christmas.
Everything is the wrong way around compared to traditional British valued and etiquette.
People would teach their children skills and one was delayed gratification.
During advent in the UK, if you watch Lucy Worsley, they would save up and offer generous gifts to those who couldn't, then all have a feast starting Christmas eve that lasted 12 days then return to normal life.
Now people are celebrating in strange ways, there are elves starting North Pole feats and boxes of teats on different days. It's all out of sorts.
In lent the UK once again went through a period of waiting for their egg treats on Easter Sunday.
The agreed tradition and etiquette would have provided a nice rythem to life for children. Now there is confusion, some making out that they are worth more, some worth less because of whatever modern twist and fantasy their Mum has invented. It's quite chaotic for adults never mind children to navigate.