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MNHQ

URGENT! Asda have signed up to our Let Girls Be Girls campaign - and would like to consult you quickly!

3 replies

HelenMumsnet · 14/04/2010 17:55

Hello.

As we hope you've already seen, George at Asda were one of the first clothing ranges to sign up to our Let Girls Be Girls campaign.

And now they've phoned us to ask for our help.

The press (who are all over this story today) have contacted Asda to point out that they're selling this T-shirt for girls.

Asda would love to know whether Mumsnetters think it's OK or not.

They say that, as they've signed up to Let Girls Be Girls, they'll take action if we have a negative reaction to the T-shirt.

Please post your comments ASAP - Asda are biting their nails...

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MNHQ

HelenMumsnet · 15/04/2010 10:31

Thank you so much, everyone. Asda are following this thread with great interest. We'll let you know what develops...

MNHQ

HelenMumsnet · 15/04/2010 17:27

Hello. We've just had this from Asda:

"Thank you to all who have responded so far - we really value all of your views and opinions.

"There are some really interesting suggestions on this thread, as well as opinions on the T shirt. It's great to see feedback coming on products you'd like to see stocked - such as long plain sleeved tees etc.

"Our plan is to monitor all the feedback, then evaluate and get a general feel for what you are saying, then act accordingly (i.e. pull the T-shirt or not)"

We'll let you know if we hear any more...

MNHQ

HelenMumsnet · 16/04/2010 14:23

Hello again.

This is just in from Asda:

"First and foremost, thanks to all of you for taking the time to send us your feedback. It's been really interesting and enlightening to read all of your comments. Not only have you given us some extremely helpful feedback on the product in question, but you've also shared your thoughts on the ranges we sell across kidswear at George.

"Your comments will help our design teams when we pick new ranges. Taking on board your thoughts and suggestions on what you'd like to see on sale in our stores is a fantastic way to ensure we're giving both you and your kids clothes you'll love.

"Your feedback on the George T-shirt and skirt set has been invaluable in helping us reach a decision. Overall, we think most of you were telling us that whilst the T-shirt was not inappropriate for kids, it wasn't necessarily your cup of tea.

"Our priority is always that we understand your concerns, especially when you think something is inappropriate or in bad taste, and we think the overall conclusion here was that although you aren't all huge fans of slogan tees, this wasn't a product that caused any great offence.

"We've therefore taken the decision to keep the T-shirt and skirt outfit on sale in our stores.

"Once again, thanks for all of your feedback. It's good to get it straight from the horse's mouth."

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