URGENT! Asda have signed up to our Let Girls Be Girls campaign - and would like to consult you quickly!

[HelenMumsnet]

Hello.

As we hope you've already seen, George at Asda were one of the first clothing ranges to sign up to our Let Girls Be Girls campaign.

And now they've phoned us to ask for our help.

The press (who are all over this story today) have contacted Asda to point out that they're selling this T-shirt for girls.

Asda would love to know whether Mumsnetters think it's OK or not.

They say that, as they've signed up to Let Girls Be Girls, they'll take action if we have a negative reaction to the T-shirt.

Please post your comments ASAP - Asda are biting their nails...

I don't like it, but I'm not a fan of "slogan" t shirts anyway, as a rule.

50/50 on whether it's inappropriate or just plain tacky

hmmm
don't like the fact it's obsessed with looks
but don't think it's sexualising young girls in the same way as the padded bras

after all 5/6 year olds can be gorgeous - tend to be

It's tacky (sorry). I'd say it goes against your campaign myself, why does a little girl need this slapped across her?? Every child is lovely by the way, gorgeous is reserved for their mums.

Belle, I don't see it as any worse than "100% cute" on a baby's vest. The clothes themselves aren't adult-style. It is looks obsessed though.

I think it's fine - it's similar to lots of t-shirts I've seen along the lines of "too cute for words", "it's not easy being this cute" etc.

I often describe DD as "gorgeous" - she's 9. for me it's an appropriate word for a little girl and can have an innocent meaning, rather than something like "sexy" that doesn't.

Well done George for backing the campaign - it's a nightmare trying to find age-appropriate clothes for a tall 9 year olf who takes age 11-12 clothes!!

I like it.

It's certainly ugly. not sexual imo. little kids are gorgeous . Not like it's saying Sexy is an understatement.

However, if you're listening Asda - get rid of it anyway, cos it's really really naff.

I hate these kind of slogan t-shirts. While this one isn't overtly sexual, it does imply that looks are the most important thing about the girl wearing it - which is linked to the campaign surely? Not loving it Asda.

I don't find this one as objectionable as many others. 'Gorgeous' can be applied to babies, toddlers or grown ups of either sex and does not have sexual overtones.

Well, as I hate slogan tshirts, it would be a no from me for that alone.

And I generally don't like tshirts for girls that encourage girls to view attractiveness as a character trait, I would not buy it.

Why gorgeous? Girls can be

intelligent

funny

clever

kind

creative

good climbers

inquisitive

and many many other things. Why limit them to their outer beauty.

Horrible outfit, slogan or no slogan.

I think its fine tbh

I wouldn't buy it, think it's tacky and places more value on how the child looks rather than on all her other wonderful qualities. However, I don't think it sexualises the wearer and it covers her up.

What MamaGlee said.

I'm sure I've seen worse at asda. If I get clothes for DD there, its just as likely to be off the boy's rail.

Not inappropriate. But ugly.

it's just tacky. not overly sexual but just tacky. too much emphasis on looks.

if you must put something on a t shirt why not just leave it as spotty, or put a strawberry on it, or an apple. why the irritating, tacky, oooh look at me, my mum i think i'm gorgeous slogan.

i dont care about that

its just shit not offensive

It is also tacky, and reminds me of the tshirts we used to wear in the 80s.

Am shuddering at the memories that has brought back.

Great that Asda are taking the campaign so seriously though.

chavvy but not sexualising

the essence of it is that we dont want girls sterotyped into image ONLY.
why not " future brain surgeon"

< dont htink that will sell>

I certainly wouldn't put my DD in that T shirt. Agree with others who've said that it is tacky and naff. I don't think it is a particularly bad offender re the campaign, there's far worse around. Also we don't live in a police state - I don't think that tshirt has crossed the line.

it is retro