Highly offensive advert for breast cancer awareness

[ObsidianBlackbirdMcNight]

Take a look at this I can't hear the sound so it is probably worse than I think. I'm not sure if it's UK or US advert.

It's a US ad. That doesn't surprise me.

There is only music all the way through the end and then I lady says the name of whatewer is written on the girl's chest.

It is hidious!

Just like my spelling really!

I don't like sexist adverts but I didn't think it was that bad and on the plus side it is designed to appeal to younger girls which is a good thing as it makes me aware that cancer isn't just something that happens to older women.

By the way there was no commentary just background music.

makes them aware not me.

But that ad seems aimed at young men not at younger women.

That is horrible , I would hate to see what kind of advert they would do for ovarian or cervical cancers .

Thats not a bad thing butterball if it makes men more observant and understanding about breast cancer.

So we should appeal to mens' stupidity to make them aware of a cancer which is the second biggest killer of women? I'm afraid I see two problems with that - either men really are that moronic that they don't care about women (their mothers, sisters, wives) dying of cancer and need to have it pointed out to them that breast cancer means bye bye boobies, or we assume they are that moronic which only serves to infantilise adult men further and excuse woeful immatiruty with the assumption that that's 'just how men are'.

thedollshouse, making men aware is one thing but this add seems to implie it has more to do with a woman looking beautufull and sexy than actually telling them anything about breast cancer.

I don't like the advert but if I'm honest I can't really see what the fuss is about.

Would be an ad for plastic surgey maybe but definitely not as breast cancer awareness IMHO.

Not entirerly sure what the purpose of the ad is

Is it promoting some charity/awareness thing?

Great advert, we're all talking about it and so will everyone else who's seen it.

Bit like smoking ads, the ones that stopped me were the ones that said I would have bad breath not the ones that said I would get lung cancer. Perhaps young girls are more afraid than not having perfect breasts than dying?

Highly infectious not offensive.

The article underneath says it all. esp:
"However devastating mastectomies may be, the somewhat larger point here is that breast cancer equals fewer awesome women. And if that point is lost on Dude Nation, the problem is not with the ads, it's with a culture that says women's primary value lies in our sexuality. I mean, seriously, is it even possible to illustrate that any more clearly? Dead human beings of the female persuasion = meh. Lost tits = crisis!"

Maybe I should have read the article! You make the point perfectly Sardinequeen!

The only good thing I can see in the ad is that the woman's breasts are real, they don't appear to be made of plastic.

I wonder what the equivalent for testicular cancer would be?

I suppose this advert is trying to appeal to that section of the male population who won't let their wife/GF have their breasts or vagina checked for cancer becasue they don't want another man seeing her bits. These are men who would rather their woman died than recieve medical care.

I'd prefer to remove the men with that attitude myself.

Ah well.

miggsie I was just thinking that about testicular cancer

"I wonder what the equivalent for testicular cancer would be?"

Save The Scrotum!!

[doubtful]

testicular cancer advert

I have just been diagnosed with breast cancer - but even if I hadn't I would still find that ad in extremely bad taste.

Morph, what if it made girls examine their breasts? Would the means justify the end?

So advert to raise breast cancer awareness involes a hot woman - and advert to raise testicular cancer awaresness involves a hot women

I hoped it would be a muscular hunk feeling himself up but there you go...

Morph that is terrible news. Yes the advert is in appallingly bad taste.

But starwhores, the ad for breas cancer does not at any point suggest that girls should examine their breast and be aware of possible changes. It is very different to the testicuar cancer one which does actually advise men to check themselves (although still using a beatiful woman, why not a man?)I can see the purpose of the testicular cancer one, not of the brest cancer one.