Highly offensive advert for breast cancer awareness

[ObsidianBlackbirdMcNight]

Take a look at this I can't hear the sound so it is probably worse than I think. I'm not sure if it's UK or US advert.

That advert isn't to make people examine their breasts though. Breast examination is not mentioned.

TBH if that came on the TV I would assume it was for a car or nuts or something and not pay any attention to it. I think the advert is aimed at men... which is in fact what the people who made it say as well so there you go.

Nuts - thinking testicular cancer again!

Wouldn't it be better to have a sportsman type person to talk about examining - I think that would encourage men more than rachel stevens. They may go off and have a wank and think to give their balls a feel after I suppose - is that the aim of the ad?

Perhaps the brief was to raise awareness among young people and I think this would work. It would be nice to think this was part of a whole campaign or series in which more about breast cancer was discussed.

Quote from people who made the ad: "Says Neil on behalf of Dude Nation, "These ads make the equation explicit: More breast cancer equals fewer awesome breasts. Brilliant. Where do I send my check? "

As there is no evidence that breast self-examination contributes to a reduction in breast cancer deaths[1], probably not. But if it made them consider their risk and be breast-aware, probably.

The article linked to appears to just assume, based on the fact that one man wrote an article about it in the LA Times, that the ad is aimed at men, and proceeds to criticise it on that basis. However, there's no suggestion of that from Rethink themselves, who say that "Rethink uses an accessible style of communicating to young women who don?t consider their risk or who feel fearful of doing a breast self-exam."

[1] Kösters JP, Gøtzsche PC. Regular self-examination or clinical examination for early detection of breast cancer. Cochrane Database of Systematic Reviews 2007, Issue 4. Art. No.: CD003373. DOI: 10.1002/14651858.CD003373

Okay, I see the ad makers have undermined my point.... I'm really losing grip on the straws I'm clutching.

That is one dumb advert. Love the article.

I mean the Kate Harding article.

starwhores

Let's face it a company called "dude nation" are not that likely to be bang on message with the leading ideas of modern feminism

I can tell I'm out of step here but I liked the way it subverts what you imagine the ad is going to be about.

Yes, well, let's face it if a women has breast cancer the MOST terrible thing is men can't look at her boobs any more. All that treatment and pain etc is just trivial.

What if she got a cancer that meant she couldn't make their dinner either? Well, that would negate her entire existence wouldn't it?

It is a dreaful advert pandering to the view that women only exist so men can be sexually stimulated constantly by ogling them, and that women only exist to serve male needs.

Dude Nation did not make the ad! I don't think "Dude Nation" is even a company; it appears to be a US term referring to lad-mag slightly reactionary "post-feminist" stuff trotted out in the name of "normal heterosexual masculinity".

The ad was made by Rethink Breast Cancer, a charity who say "Rethink uses an accessible style of communicating to young women who don?t consider their risk or who feel fearful of doing a breast self-exam."

Dan Neil is just a bloke who wrote an article about this ad and a couple of others in the LA Times. Quotes from him are not quotes from the people who made the ad. They are quotes from a journalist who had nothing to do with making the ad. There's a subtle difference there...

Damn!

passes baton back to starwhores...

I hear what you say Professor, but I do not like the ad any better now.

Is there a chance I could be right?
[gets excited emoticon]

Liking it is definitely not compulsory. I don't particularly like it myself (but then I've not been "young women" for a while, sigh) and am undecided on whether I approve or disapprove of it. But if we;re going to (dis)like it or (dis)approve of it it's as well to do it based on what it is, rather than what it isn't .

I should have said I still do not see the point of it then.[smile

I did not like the testicular cancer one but could very much see the point of it. The "Rethink uses an accessible style of communicating to young women who don?t consider their risk or who feel fearful of doing a breast self-exam." explanation really does not actually give any clue as what the ad's point is. I might be really stupid but what on is this particular is trying to "communicate" to young women? I really do not see it.

But surely the aim is to make those young woman who do like to wear minisule bikins and enjoy the reaction and the power they feel it gives them think about the issue of breast cancer and how they would cope if they lost a breast - i.e. no strutting about looking hot.

Ah now we are getting somewhere Gomez, said that way it does make a bit more sense.

If scrotums were as sexually arousing to both men and women as breasts that might happen, MaMight. Until then, never.

Breasts are amazing things, don't you think?