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London OLYMPICS 2012 logo revealed....

87 replies

tiredemma · 04/06/2007 12:44

It has taken over a year to design this.
2012 logo

I have something similar made out of lego bits that my three year old designed.

OP posts:
southeastastra · 04/06/2007 12:45

that is awful

ChippyMinton · 04/06/2007 12:45

yikes! That is bizarre and pointless.

hana · 04/06/2007 12:46

and at quite a high price I bet
no mentioon of the cost

beansprout · 04/06/2007 12:47
Shock
Furball · 04/06/2007 12:47

I hope we manage to pull this whole Olympic malarky off. That being the logo is not really the best of starts.

CountTo10 · 04/06/2007 12:48

I'm crap at art but I could have done better than that!!

Rubyslippers · 04/06/2007 12:48

and it only cost £4 billion i bet - it is outrageously bad ....

hana · 04/06/2007 12:49

look at all us c ynics!

beansprout · 04/06/2007 12:50

The person who did that logo must work in Harry Enfield's "I saw you coming" shop.

Eleusis · 04/06/2007 12:55

Yuk.

tiredemma · 04/06/2007 12:55

having some of these as previous examples could have given them a few ideas to play with.

barcelona

sydney

beijing

what a shambles!

OP posts:
DrNortherner · 04/06/2007 12:58

I like all of those tiredemma. The london one is shite.

Eleusis · 04/06/2007 13:04

Do you think if the public condemns it they might redo it... free of charge.

zephyrcat · 04/06/2007 13:06

How crap!!

The whole event will be a shambles just like everything else... the millenium dome, the bridge, wembley stadium.... I wonder how many billions will be written off this time (Ooh sorry - don't get me started!!)

Eleusis · 04/06/2007 13:07

I'm a ctually a big supporter of the 2012 Olympics in London... but that logo has got to go.

Grrrr · 04/06/2007 13:10

Given that we, the public, are payig for the olympics in 2012, I feel there should at least be a telephone vote to choose between a range of logos (relephone rasing money for the olympics fund obviously).

There's got to be something artistically "cleverer" than that one surely.

Grrrr · 04/06/2007 13:11

God what is the matter with my keypad today, hope you can understand the post !

AngharadGoldenhand · 04/06/2007 13:14

Awful.

bakedpotato · 04/06/2007 13:15

I'm guessing (as I fumble for my pince-nez) that it's referencing tagging? Yo, Coe!

southeastastra · 04/06/2007 13:22

they should have stuck with this

iwouldgoouttonight · 04/06/2007 13:29

Yes I prefer the logo they used for the bid too. The new one is shocking - looks like something from Top of the Pops in the 80's!

Or the 'street' trainers in the Apprentice!

ChippyMinton · 04/06/2007 13:29

video clip here

I'm still none the wiser

Eleusis · 04/06/2007 13:37

The video makes it even even worse.

hana · 04/06/2007 13:39

agree
way too harsh, all those hard lines

LostPuppy · 04/06/2007 13:39

What a load of crap. They've clearly swallowed the marketing guff, talking about 'brand' and vision'

More to the point, apparently those jagged bits are supposed to say 2012.

Although to me and any kids that send abbreviated text messages, it will look more like 'LOSR', summing up the chances of most of our competitiors!