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London OLYMPICS 2012 logo revealed....

87 replies

tiredemma · 04/06/2007 12:44

It has taken over a year to design this.
2012 logo

I have something similar made out of lego bits that my three year old designed.

OP posts:
Eleusis · 04/06/2007 13:42

at LOSR.

Kewcumber · 04/06/2007 13:45

is it really going to be shocking pink and yellow??? Are they colour blind?

I used to work for a competitor of Wolf Ollins and they were bloody expensive.

Eleusis · 04/06/2007 13:52

Just goes to show you don't always get what you pay for.

SockPuppetOfDeath · 04/06/2007 13:52

Absolutely hideous.

If they wanted something graffiti-like, they should have got Banksy to do it...

Paddlechick666 · 04/06/2007 13:58

oh well, best i don a hard hat but.......

i quite like it. like the video too.

Dr Who meets Art Attack.

LostPuppy · 04/06/2007 14:01

Dr Who meets the swastika more like!

tinyurl.com/28wqeg

LostPuppy · 04/06/2007 14:55

On the BBC 606 newsgroup someone has pointed out it looks like lisa simpson on the right performing a sex act on someone!

JoolsToo · 04/06/2007 14:57

I quite like it - took me a second or two to realise its a graphic 2012 but also look like a plan of the site - sort of.

proabably not worth the money though

JoolsToo · 04/06/2007 14:57

oh and the colour in minging

Furball · 04/06/2007 15:02

PMSL at LOSER

The video is fine - the logo = is way different to normal, is this what they wanted? It looks dull no colour, why can't they at least have the rings in colour on the logo to brighten it up? also it looks like 20 then 1.2. I don't think you know for sure what it said unless you are told.

Furball · 04/06/2007 15:11

actually when you see the logo in Full it's OK it's when you only see one of them it looks odd

LostPuppy · 04/06/2007 15:12

No its not, it just compounds the error.

mm22bys · 04/06/2007 18:45

I don't mind the video, it does kind of come together...

BUT...they say they want it to appeal to "young people"....

AND.....

They didn't want to alienate the rest of the country by making it to "London-based".

Does anybody else find that a bit ageist, city-ist, and slightly hypocritical.

I hate it.

Compared to say the Sydney logo....oh dear I hope they aren't starting as they're going to continue....they're in big trouble if they are!

AlienEars · 04/06/2007 18:50

All of them together look like a mass of jumping origami frogs. Most odd.

SaintGeorge · 04/06/2007 18:54

They are not intended to all be seen together like that though.

Boobsgonesouth · 04/06/2007 19:09

Oh FFS - it looks like the word "ZOR"....definately something from Dr Who me thinks......

They should've got the crew from Smarteenies to have designed something...would have done a much better job !!

TwoIfBySea · 04/06/2007 19:17

It is very 80s looking, was retro intended?

At least it will be easy for the kids to copy as most of us have children who could not only have come up with that but something better!

Took me ages to realise it said 2012, I thought it was supposed to be some kind of running/standing person (yes, exactly and that is without drink.)

EvanMom · 04/06/2007 19:38

I hate the logo mainly as it took me a little time to work out what it was.

Having seen the video I can kind of see where they are coming from. I quite like the video.

When the video ends on the logo, all I can describe is a feeling of ANTI CLIMAX.

I am really not sure it works. It's over engineered, quite frankly! Shame.

belgo · 04/06/2007 19:55

these are alternative logos from readers of the BBC website, some are great, particularly the first one:
newsvote.bbc.co.uk/2/hi/in_pictures/6719747.stm

paulaplumpbottom · 04/06/2007 20:39

Thats awful, I could have done something better and I would have charged less

lucykate · 04/06/2007 20:44

the logo is awful, cost a fortune to come up with but looks so bland. bright colours do not make up for, or mask, bad design.

Tigana · 04/06/2007 20:48

OH DEAR!I heard about this on radio on way home this evening. It's worse than it sounded! why must they try to be cool and 'hip'? Don't they know that trying is the least cool thing to do? and if they wanted it to look like grafitti - why not get an actual grafitti artist to do it??

Lovecat · 04/06/2007 20:50

Okay, now all I can see is an obscene image of Lisa Simpson... thank you for that!

It's horrible. Much preferred the one we used for the bid.

paulaplumpbottom · 04/06/2007 20:59

Is it final?

SweetyDarling · 04/06/2007 21:03

It looks like something broken!??