I was going to post about this yesterday.
Jeremy Vine was talking about it on R2 and I was snarling at the radio. The number of people who rang in and said "yeah, well, he's apologised, don't see why he has to resign." One pig ignorant, barely articulate man rang in and started talking about "coloured" people - "they call us things and we don't take offence do we?" I was shocked, I mean, I suppose they picked callers who would provoke a reaction, but to me it is absolutely cut and dried, and I couldn't believe how many people were saying "oh he's a good bloke, football will be the poorer for not having him around, can't see why it's such a big deal" etc.
Leaving aside that I don't think there is a word for a white person with the same historical and cultural offensiveness, the fact that they even gave air-time to a person who could talk about "coloured people" made me think I need an alternative Radio Station!
The fact that Ron Atkinson could use such a word indicates to me that his racism is so ingrained - he said he was devastated that he had used it, and it was a mistake - more like he was devastated at being caught on air using such a word. I don't agree he should have resigned though.... he should have been sacked.