I agree KS - was thinking just the same in the park the other day, as I saw all the parents fawning over their kids, "well done"ing them for the slightest thing. Add to that the fairy cakes, singing smiling etc and we could end up with a terrifying generation of self obsessed egoists (tautology or not!).
ok, maybe fawn was too strong a word but ykwim
ugh to Oliver James too, love your description of him