Why is the ‘o’ in NOW a yellow circle?! 💉

[Adelerous]

What does it signify?!

If you liked it then you shoulda put a ring on it

It's a protective circle / barrier from the vaccine, as seen on the "boost your immunity" posters.

@JanglyBeads

Yeah it’ll be omicron, which was originally the name of the greek letter O. Well, still is!

Big O little O what begins with O O - mega ... big O O - micron ... little O

It stands for order and the n and w around it stand for new world. It symbolises Boris ushering us into the New World Order.

@GoldenOldBoy, adds tin foil to shopping list

I'm sure the original Readybrek adverts were more appealing than these versions.

It represents Boris's level of common sense - 0.

God knows. It does look like a Hula Hoop package.

I feel it would be really sad and pathetic for them to do that to represent Omicron. Did they actually pay someone to design that? Christ.

@Bubblty

What are they going to do for the P variant?

A slice of pie, instead of a hula hoop?

See, I saw all those oversized golden Os and wondered if they were trying to festive it up a bit - five Gooooold rings??

but yeah, the O in omicron seems more likely. Fucking absurd, given that omicron literally means 'little o' (as opposed to Omega, BIG O) but there we are. Frankly I expected better with a frustrated Classicist as PM.

@AlecTrevelyan006

Some marketing guru (i.e. mate of someone in the cabinet) probably got a multi million pound government contract to come up with that

Missed a trick though. Could've made the O a Christmas wreath.

Boris has the 1 ring to rule us all.......we are fucked! Now imagining him looking all creepy saying my precious......
Also I want hula hoops now.

A circle- it’s never ending

To spread Christmas Cheer(io).

AlecTrevelyan006
"Some marketing guru (i.e. mate of someone in the cabinet) probably got a multi million pound government contract to come up with that"

I suspect you're right! They're using all the classic sales/marketing techniques - the old "get it while it's hot", "running out fast", and "everyone else is doing it" strategy.

Is it one of the five gold rings as it's Christmas? There's another on the boots advert....only three more to find and then you'll discover the secret to having shit hair like Boris....

Omg, I read half this thread in complete bafflement at why anyone would think that Boots would signify Omicron in their festive marketing, before the penny dropped 🤦‍♀️🤦‍♀️🤦‍♀️