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Supermodel supports breastfeeding
14:49pm 13th May 2005
Elle: In support of breastfeeding
Supermodel Elle Macpherson has challenged hospitals to do more to help women breastfeed successfully.
The Australian said it was "incredible" that there was not one hospital in London with a "baby friendly" award.
These are given to hospitals which adhere to Unicef/WHO recognised best practice in the care of breastfeeding mothers and babies.
Ms Macpherson, Unicef's "baby friendly ambassador", visited a women's centre in Whitechapel, east London, and said: "I find it incredible that in the whole of this capital, which counts some of the best teaching hospitals in the world, there isn't a single baby friendly hospital.
"I find it shocking that London women have no choice over where to go to receive good care."
Ms Macpherson said she breast-fed her two sons for six months, and knew how important breastfeeding was.
"The challenge is to build on individual energies and positive efforts going on around the capital and build a baby friendly London," she said.
"I challenge the 31 hospitals and five strategic health authorities to work to become baby friendly.
"I urge mothers, fathers and parents-to-be to write to the chief executives of hospitals and call on them to embark on a baby friendly road."
Ms Macpherson, wearing an olive green jacket, skin-tight white trousers and large sunglasses, met mothers and support workers from the local community during her visit to the Jagonari women's centre.