Well, so says Clare Byam-Cook....
"Well, I'd end breastfeeding week for a start. You get all these breastfeeding mothers trotted out, but how does that help? It's like having an infertility week and putting up pictures of parents showing off babies. What we need to do is stop all this endless talk of "support" - if I hear that word again in relation to breastfeeding, I'm going to scream - and start looking at ways to show women properly how to latch on.
The simple fact is, most mothers don't understand the practical knack of getting a baby to fix on to a nipple and feed, and what they need is a midwife or health visitor who will show them how to do it. It's not rocket science: what you need to do is shape the breast so it's doughnut-shaped rather than apple-shaped, and when the baby's mouth opens you shove her on and she starts feeding happily away.
The other thing I'd like to see is a bit of honesty: you get these counsellors who bully women into carrying on breastfeeding when they feel their milk supply isn't good enough, and the fact is not all women can do it and there comes a stage when it's right to call it a day. To say every woman is physically capable is to say every human being has perfect eyesight: it just isn't true"