I am useless at pricing. I basically try & complete with high street stuff so don't ask a lot for what I make. I don't run it as a business though, I only really look to cover my costs & to buy more beads. Its the making that I really like rather than making money.
It's hard to compete with mass produced stuff which is why i prefer to make stuff to order rather than make 'stock' to sell.
Remember to include the prices of the beads, findings + any P&P you have incurred if you order components by mail.