I’m not always swayed by the argument we have some kind of moral obligation to support local businesses, at a premium cost, with no benefit to the consumer.
If a local business has an item I want but it’s 10 or 15% more expensive, am I supposed to get in the car, drive to town, pay for parking, buy the item paying more for it and go home, purely on the basis that someone has opened a shop and is selling the stuff? Or, is that business model flawed if it expects me to do that? I’ll happily pop in and buy it if I’m passing and the cost differential isn’t significant, but if their business can’t rely on profit from passing trade, is that my issue?
I have a long time acquaintance who opened a clothing store in a nearby town selling what I suppose were “boutique” type clothes (I’m not a fashionista!!) She also had a range of country wear which seems to have a very specific market that didn’t really exist in the area. At first I felt obliged to support her and I would go and browse with the intention of buying something, but honestly of the few pieces that matched my entirely lacking style, the quality wasn’t brilliant, the prices were extortionate, the place was largely empty whenever I was in it or passing by. She was constantly posting about how people should support local businesses, complaining that she’d had a really quiet week or that people were choosing to go elsewhere to get her stuff cheaper, complaining the local council were charging business rates and that the rent was too high etc. She even reckoned the local parking warden was targeting her street and that was bad for business. The shop closed after a few years. She is fortunate not to have to work, lovely house, her children are at private schools, her husband is a very high earner. Really it seemed like the store was more of a hobby for her than a serious attempt at a business, I’d be surprised if she made any money at it. But in the end, it was all of us that were at fault for “not supporting local businesses”.
I understand there are pressures on local businesses, that some of the rules and regulations are unfairly balanced in large businesses favour, that it can be a real struggle to get places up and running, but if in this day and age you are opening a store selling exactly the same stuff as people can easily get online and they have no reason to come to you, then I have to question what they thought would happen.