AIBU to boycott Fridababy?

[m00ngirl]

It seems Fridababy’s marketing has become totally inappropriate and replete with sexual innuendos that are frankly stomach churning… this post took my breath away… I don’t think I can buy anything from them again and tbh I now question the retailers that carry their products. Needless to say it seems men are responsible for the new GENIUS (not) branding.

AIBU to boycott Fridababy?!

https://x.com/staystaystace/status/2021961716633153919?s=46&t=c6vU7a-f6aoxUz6dEAxRWA

Omg such offensive advertising 🤮

Vile. Can you complain to advertising standards? A threesome mention complete with a thermometer and a baby‘s butt… Absolutely 🤮

Uggh. I wonder if it's written by AI? It reads oddly. The swiss army knife comparison is also weird.

Also why would you want a thermometer that can go up the baby's bum and then into their mouth?? In what universe are you switching between those uses for one thermometer? No amount of wiping or washing would be enough 🤢

What. The. Fuck.

Can you screenshot and share? I dont have access to x

That’s vile.

Who authorised that?

I am already boycotting due to the stupid refills for the electric nail file, but this is just gross and so wildly inappropriate! 🤢

Omg, that's vile!

I feel sick. This is a selection of it. I’ve marked the worst one as sensitive here. Beyond sick. 🤮 Something needs to be done

The images are under review but you can see them via the link I sent. I’m so disturbed by this. This world is doomed.

YANBU, it’s absolutely gross! Awful.

I was fully ready to say they’re marketing to parents who have obviously had sex and not babies so YABU. Then I read the threesome comment and I’m absolutely horrified (as someone who is very rarely concerned about stuff like this).

OMG very few things actually shock me but I'm actually speechless.

How is that not against advertising standards??

Not sure about the world being doomed but have you reported to the ASA?

That is a massive marketing fail. What idiot thought that up?

We got given those fridababy baby bum whistles by a friend .
my dh and I were aligned that we werent anally assaulting our newborn and doing bicycle legs to relieve wind was just fine

I haven’t reported them but I think someone / a children’s rights group with the capacity to really should. Apparently Frida is now deleting their social posts… what they should be doing is sacking all staff responsible and apologising?!

That's horrific. Disgusting.

I can’t see the images unless I have X (I don’t)

I don't either but I can still see them.

I wonder if it depends on your browser or something?

Gross, and I am not easily offended by marketing

🤷‍♀️
I’m on the app (iPhone). Seems like I don’t really want to see them anyway!

That's horrendous.

Oh right, I'm on desktop.

But no, I'm sure you can get the gist anyway.

That’s shocking