Popped into M & S to buy the usual Dine in £12 for two. Lovely food and a great option that we use regularly.
It's now £15 for what is basically EXACTLY the same thing in slightly different packaging with Tom Kerridge's name on it. That's a 25% price increase. Are you kidding me M & S?? I don't seem to remember inflation suddenly jumping up overnight...
A few years ago it was £10 for 3 courses including a bottle of wine. Then they took the wine away. Then they increased it to £12 but no wine added back in. I felt £12 was a lot but the food quality was good... I just feel this is a complete p-take putting the food in different packaging with a celeb chef name on and thinking we will pay 25% more for the privilege. Well I didn't and I won't.
I presume a chunk of this has been paid to Tom Kerridge for his branding. I'm sorry but I'm not bank rolling your lifestyle.
Am I just being a stingy northerner or have M & S completely effed up one of the best things they did and will find that there is a barrier to how much we will spend on a ready meal we have to cook ourselves and they have just hit it??