To think M & S are taking the absolute p... with Dine in

[petitfromage]

Popped into M & S to buy the usual Dine in £12 for two. Lovely food and a great option that we use regularly.

It's now £15 for what is basically EXACTLY the same thing in slightly different packaging with Tom Kerridge's name on it. That's a 25% price increase. Are you kidding me M & S?? I don't seem to remember inflation suddenly jumping up overnight...

A few years ago it was £10 for 3 courses including a bottle of wine. Then they took the wine away. Then they increased it to £12 but no wine added back in. I felt £12 was a lot but the food quality was good... I just feel this is a complete p-take putting the food in different packaging with a celeb chef name on and thinking we will pay 25% more for the privilege. Well I didn't and I won't.

I presume a chunk of this has been paid to Tom Kerridge for his branding. I'm sorry but I'm not bank rolling your lifestyle.

Am I just being a stingy northerner or have M & S completely effed up one of the best things they did and will find that there is a barrier to how much we will spend on a ready meal we have to cook ourselves and they have just hit it??

Isn’t the dine in deal a loss leader? So they’re not making any profit on it. They actually make a loss. It’s designed to get people into the store in the hope that they’ll buy other things as well.

Don't see what the issue is, personally.

I really like co op, sure the membership card prices are annoying but it honestly doesn't bother me if the trade off is data on what I buy. Their own brand stuff is really nice quality and their meal deals are always great.

I was looking at this today and plan to buy it at the weekend. I’m not bothered about the wine being thrown in. I think £15 for starters, a main and a side is not expensive. It’s emulating a gastro pub type meal which would cost far more than this. One main alone would be over £15.

I work in an industry where we have had to increases prices but along lines of CPI which was really high but as you showed (great callcs btw!) even then a 25% jump is bonkers high. Just feel they are deliberately trying to see how much people will pay. If they did a lower price deal with maybe two courses and wine for £12 I'd be ok but this is just crazy. Mid week treat gone 😥

Where is this chippy. I want half a shark too.

M&S prices have gone up silly amounts since covid.

Yes, my Dd used to love the proper glass bottles of coke.

I wouldn't be paying an extra £3 just because it has name on it. Why do they think we care whose name is on it?

Go for a supermarket more commensurate with your budget?

Don't buy it then.
I prefer Charlie Bigham's - no additives. And the fish pie is much better than M&S.

My gran used to give beef cheeks to the dogs!

Everything has gone up, it’s not as if it’s just an M&S thing. 3 courses and wine is still very good value in my opinion - especially since M&S is typically nicer, higher quality and lasts longer.

Its a strange thing to get outraged about considering 3 homecooked courses would likely cost far more to make, not to even mention restaurant or takeaway prices nowadays!

Seriously you'll either get over it and find another option or you'll give in and pay. They don't care

Olive oil has risen by 38% in a year. Some of the processed food prices are just starting to catch up with changes in ingredient costs

You could apply that thinking to your trainers? Handbag? Toothpaste etc etc etc

As a no fuss, no cook treat for DH and I, in place of a take away which has also increased in price, it is still good value. But agreed the old days of dine in for £10 with wine was amazing. We regularly had the roast chicken as a family on a Sunday with passion fruit swiss roll or profiteroles for pudding

In their March trading update M&S said that their "Dine in " sales have increased by 40% so they can cope with a few people flouncing off

‘ Only one found without horse meat during that horrible scandal a few years ago ‘

This is incorrect. At the time, Morrisons had their own farms and supplied the meat direct. No horses were harmed in the making of this meat.

Let me break it to you that marketing people set prices according to what they think the market will bear, in other words what the most is that they can charge for any product.

They aint in it for philanthropic reasons!

It’s only five or six dishes out of a big menu that are TK. The rest are just normal M&S Gastropub.

Yes, I agree with this - their basics (especially fresh produce) are fantastic, typically much better quality and value than other supermarkets. I now do the bulk of my shopping at M&S rather than Sainsbury or Tesco as it is far nicer and cheaper.

I know, I do wonder why has this annoyed me - but it really did! I think I just felt they were taking away something so many of us seem to enjoy and look forward to (the original good value dine in for a tenner) and now it's been replaced by something that just doesn't seem good value to me. It's all marketing. And that has annoyed me. Plus I used to love the kievs....

I don't shop in m and s very often but when I do I get the £12 meal deal thats 2 pizzas and 2 sides. Dh and I have a pizza and the dc share the chicken side and fries

Was in M & S this morning, bought the mushroom, leek and butter bean cobbler. It was lush.

Does it help if you just think of it as £1 extra per person per course?