Looking for a sports bag. Put that phrase into search in a well-known auction/sales site. 170,000+ results; most of the listings state 'Men's and Ladies' bags showing both dark colours and pastel shades, the listings that are just 'Men's' are all the dark colours and more utilitarian, the listings that are 'Ladies' are all the light/pink/pastel shades.
It's the same with all the horse equipment, lately; some years ago there suddenly appeared lots of pink stuff, marketed for girls. About the same time as pink, 'girly' lego came out. I simply can't believe we're here; it's worse than ever!