Brilliant for picking up weird ice cream treats for the children in summer that no where else stocks and my children love the hot dog stuffed pizza crusts for Friday pizza night but I have just read this, and my poor children will be forever deprived of the most revolting looking pizza on the planet ....
To summarise. Iceland increased sales by 20% to £2.9 billion (not a typo) over lockdown. However they are the only big supermarket chain not returning the £40 million tax relief they received. So essentially we have given £40 million at a time when they are taking in money like never before.
Sainsbury’s, Tesco, Morrisons, Asda, Aldi, Lidl - are ALL returning