Boden - is a dog just for A/W now?

[Pantsomime]

Irresponsible & pointless marketing or is it just me who thinks this?

I completely agree, pointless.

Fucking hell! Is that a parody?

No, I suppose it is the real Boden!

A dog is not for Christmas, it is for a dress!

I think you're overreacting.

Ridiculous advertising

I think your reading far too much into a stupid advert.

Oh come on! A dog as the perfect foil to a frock? That's a bit beyond ridiculous, isn't it!

We can mock... can we not?

But I love dogs and hate dresses. Where the fuck do I stand on this?

Isn't it a play on a dog tooth pattern?! Or is it a tiny dog pattern on the dress?!

It's a lovely dog - what breed is it?

I wouldn't let a pooch get hair and scratches all over my Boden dress, but then I'm cheap.

A Bodle?

Barking mad!

(Pun both intended and not )

So every time she wants to wear that dress she needs to be holding that dog? Would be much more practical to get a matching handbag.

I suppose if you’re holding a big-ish dog, then it will cover up more of the frumpy pattern and frumpy cut of those Boden dresses?

As if there aren't enough people who treat a dog as the latest must-have fashion accessory?

I'm even more horrified that it's my breed of dog (lakeland terrier) being used. I had to find another pic to check, but it definitely is

www.boden.co.uk/en-gb/sabina-jersey-tunic-ruby-ring-pear-droplet/sty-j0495-dpr?cat=C1_S2_G360

They are a real handful and definitely not suitable for a first-time or inexperienced dog owner. I hope to god they don't become the next French bulldog. Mind you, they're on the endangered breed register, I doubt if many people wanting a fashion dog will be prepared to wait a year to get a puppy.

A Bodle

What a stupid irresponsible advert. Some people already see dogs as accessories all this will do is support those idiots in believing they are right.

I'm flaming amazed it made it through to print without someone saying "hey you know what this is probably not a good idea!"

That looks to me like a Lakeland terrier. I used to have one. The reason you don't see many around is that the pure bred ones tend to be stubborn, difficult and snappy dogs. When Lakeland owners meet each other they usually compare scars and horror stories. They are really cute-looking but don't be tempted – in my case 15 years of constant vigilance.

I'm not sure that dress would go with my poodle.... do they do other colours?

The breed is a lakeland terrier or a soft coated wheaten terrier.

It's a Lakeland terrie, not a soft-coated wheaten terrier (the latter is quite a lot bigger and a different shape).

No, a Wheaten is bigger and its coat finer and silkier when cut. That's a Lakeland – and the photo of it dancing on its hind legs for a treat is absolutely what they do. I've never known any other breed stand up on its hind legs so regularly or for so long.

Complain here: www.asa.org.uk/make-a-complaint.html

I doubt people are suddenly going start buying dogs to match their clothes

I hardly think the demographic for Boden are the irresponsible “buy a dog on a whim cos it goes with my dress” sorts. Won’t they all already have posh dogs to go with their farmhouses?!

I could see the point if it was Boohoo or something