I didn't know John Lewis sold pianos

[AgathaRaisinDetra]

Have the marketing team never watched The Apprentice?

You're fired.

www.google.co.uk/shopping/product/1?lsf=seller:80823,store:12440521991434873850&prds=pid:202940177771301811,oid:8446026024882884437&q=john+lewis+piano&hl=en-gb&ei=MRrtW-jjPOzCgAaz1o64Cw&lsft=s_kwcid:2dxLIA,tmad:c,tmcampid:2&lsft=gclid:CjwKCAiArK_fBRABEiwA0gOOc06ZxkeuXo3yhTRo26NvpNDUnouplbyZG_lT5AhQ-UKDmjlPxDxcXxoC6voQAvD_BwE

John Lewis sell practically everything except animals.

I can't stand Elton John though.

They've run out of ideas haven't they?

Team orangutan all the way

Meh. People are fickle, those saying they hate it will be saying they love it in a few weeks time.

If you search "piano" on their website there are a fair number in the search results.

I do agree the Iceland Orangutan ad is much better, and heartbreaking.

Also... the advert isn’t advertising pianos 🙄🙄🙄

Ahhh you're right. The advert is selling Elton John.

I didn't know John Lewis sold Elton John.

They're not selling Elton John.

They're saying some gifts are so special that they are treasured forever (and it shows Elton still has the same piano he was given as a Christmas gift when he was a child).

How do we know it's the same piano?

We don't - it's an ad. On TV.

They're saying some gifts are so special that they are treasured forever
This. It's not complicated!

I thought the Advert was just showing had Elton not got that piano as a boy for Christmas then he may not be where he is today?

John Lewis do sell pianos.

But it's not the point of the advert.

www.johnlewis.com/john-lewis-partners-my-first-piano/p231202161

There we go. No need to break the bank.

They may sell pianos but it isn’t a product anyone would associate with them (although it has probably increased awareness that they do sell them!) The advert didn’t do it for me, I don’t mind Elton but it didn’t feel either Christmassy or particularly feelgood.

I’m a bit embarrassed for the people who don’t get it

I shed a tear. But I am a wuss. And I love Elton John’s music. And John Lewis. < MOR emoticon >

I think it's a really sweet ad.

The OP is joking!! I love the ad though!

They could have achieved the same message with something far more relatable than a piano - a teddy bear, for example - various scenes showing the bear being given to a baby, taken to cub camp, sitting on a shelf above the table while child revises for GCSEs, being put on the pillow in University hall of residence, etc etc.

But the piano turned out to be EJ's career.

The ad is talking about gifts that change your life.

Not gifts you keep forever etc etc

Well - I have to say that wasn't obvious to me - and I don't think I am particularly dim.

And, being honest, how many of the Christmas presents we will buy this Christmas will be ones that will change someone's life/form the basis of their future stellar career, and how many will be nice things they will enjoy having and will give them pleasure? I think that the vast majority, if not all the presents I buy this year, will be in the latter catagory, not the former.

But, in the end, it is just an advert - some people will like it, and others won't like it or won't get it - and I will still be shopping at JL - so no sense my fretting about it!

Preferrred orangutan by far

But it’s nice as a concept I just can’t warm to EJ