I have four DC and I don't get then the toy ones because there's no fucking way I'm spending £25 each/£100 total on advent calendars but I do have momentary feelings about them missing out when it seems like all of their friends have them. Then I give my head a wobble and remind myself that there is no fucking way I'm spending £100 on advent calendars.
I hate Elf On The Shelf. The sentiment behind it is utter bullshit, the elf is a smug faced little bastard, and it brings out all the 'oh I'm soooooo witty and creative!' try-hards on FB and IG.
I also hate how overboard people seem to go for Christmas now. Department store in our nearest town has pre-bookable slots to see Santa, there were released at 11am last Monday and by 1pm were all gone. In August. Ditto Christmas events at local attractions like polar express rides and visit Santa's workshop type events.
Christmas Eve boxes, especially wooden personalised ones. Matching family pyjamas. Christmas jumper day at school (and if you don't have a Christmas jumper the rule is that you must wear uniform so it really singles out the kids whose parents can't afford it). Posting photos of huge piles of gifts on FB with the caption 'finished the wrapping!' or 'Santa visted!'.
I love the magic of Christmas and I love making it magic for my DC but I don't remember this level of mania over it all ten or twenty years ago.