To think Paperchase shouldn't have apologised?

[jenniferl1983]

www.bbc.co.uk/news/uk-42057493

Paperchase have apologised for a promotional giveaway that was featured in the Daily Mail. They were lobbied by the campaign group Stop Funding Hate and have now promised they ''won't ever do it again''.

AIBU to think they shouldn't have backed down so easily on the back of some social media messages? Businesses seem now to be so scared of causing a media furore that they now apologise for anything (see the 1 gender fluid man who got Topshop to change their dressing room policy).

This isn't an incident where someone has received appalling or dangerous service or been discriminated against, it's just a promotion in a newspaper. I don't understand the ott grovelling.

The dm have been recently criticised by the UN for publishing hate and inflammatory articles. It was a massive pr gaffe to be associated with them , I am impressed they apologised NFL have distanced themselves from that rag.

No I don't think they should have apologised. I don't buy the Daily Mail or approve of the vast majority of what it writes but I am very uncomfortable with the idea that "Stop Funding Hate", whoever they are, can exert this sort of pressure.

No one should advertise with the cruel, hateful Daily Mail. I'm glad they've apologised and hope they won't do it again.

I'm distinctly impressed that they've apologised. The Mail is a paper which actively targets vulnerable people, actively lies about them, winds up their most bigoted readers about them, and does its best to stir up hatred of them. No responsible company should advertise with the Mail, let alone get involved in any promotion run by them.

Yes they were right to distance themselves from this rag. Just do an image search on 'daily mail migrants' and you'll soon see just how much hate they spread.

I’m impressed they apologised. I haven’t shopped there since I was a teen but will probably go in next time I pass. Nice to have some companies with a bit of integrity.

No they shouldn't have apologised. I agree with OP. Please, has anyone been reading the Guardian for the past year

I hate the xenophobic, divisive DM so was glad to see Lego and Paperchase both severing ties.

good on them

just need everyone else to stop giving it money from buying it, clicking it on advertising- it actually makes the world a worse place

Agree, think it is weak minded to have apologised. I am not a daily mail reader but we are a free country where people are allowed to have a whole spectrum of opinions.

It is possible that this will do more harm than good to paperchase as there's a significant silent minority who are sick of being sneered at by the left.

I'll happily support the existence of publications with politics that differ from mine, but not those that propound those politics by shameless lying and blatant persecution of the disadvantaged.

Hateful ideologies can only flourish as long as powerful parties like advertisers decide to stand by for their own self-interest, rather than openly rejecting them. If no-one speaks up these ideas are normalised, so I'm glad for any action that brings attention to the DM's vicious tactics and refuses to take part.

www.ohchr.org/EN/NewsEvents/Pages/DisplayNews.aspx?NewsID=15885

The UN article.

It wasn’t just ‘a few social media messages’ either - many, myself included, contacted them directly

YANBU. I can’t stand people who seem to have a pathological obsession with bringing down the Mail. Why should they be the arbiters of what is allowed to be published?

A plurality of media is one of the pillars of democracy. If they don’t like it they don’t have to buy it but why the hell do they think they have the right to shut it down?

Then they just set a precedent for anyone who happens to disagree with a paper’s standpoint campaigning to shut it down - that would include the Guardian too in this dystopia paradigm.

But the mail is a nasty spiteful hateful rag

They disparage people for not who they are but what they are- the poor, non whites, women, non english etc are all openly picked on

Their actual politics are similar to the telegraph but noone is really complaining about the telegraph even if they disagree with its politics. People hate the mail cos its awful and makes the world a worse place

Nobody thinks they have a right to shut the mail down

It is not an attack on free speech either... the mail are free to carry on printing their hateful shite. You are free to carry on reading it. Others are free to complain to companies who spend money with the Mail on advertising and those companies are free to decide to pull that advertising or not.

Good for them. The DM is a disgusting, hateful, lying rag, and no decent business should be supporting their bile filled claptrap. I'm glad Paperchase apologised, and I'm glad to see they've got themselves some really great publicity out of it too.

Campaigning and boycotting are the most effective way for consumers to change the behaviour of companies whose conduct they dislike
e.g. treatment of their staff, exploitation in the developing world, animal welfare, support of unpleasant causes....

There were many boycotts back in the day, of companies which supported apartheid in South Africa or Zimbabwe

Some advertisers have boycotted newspapers before, for different reasons
iirc some years ago, a major supermarket chain pulled their ads from one newspaper because it had become a sleazy soft porn site

But Theresa May thinks the Daily Mail are alright...

www.thepoke.co.uk/2017/11/09/theresa-may-another-day-paid-homage-daily-mail-paul-dacre/

Loving the twitter responses!

YABU.

If enough people read it, people will still advertise in it. The national trust still advertise as apparently it hits their demographic.
If people stop buying it or reading online advertisers will dry up.
If people refuse to buy from those that advertise then they will think it's not money well spent.
It's called market forces.

I am going to make sure I buy from there today. Haven’t been in for a while.

Great they apologised.

I think it's great-they've gained a customer here!