Exactly. It's biased towards the campaign's viewpoint. They want brands to pull advertising from those companies they think are full of hate. It's not a neutral research group. It's a campaign with a viewpoint. It's biased.
Any campaign is promoting its own viewpoint. Why describe it as biased, Flowerpot?
*if Paperchase thought the connection with the Mail was boosting its customer base I suspect they'd have ignored HNH
And.. so what?
*Paperchase can't even have formed a general perception of what their customers want since a) they didn't verify that any of the SFH campaigners were customers anyway and b) they only looked at the complaints. Nobody else even knew there was a campaign against them which customers could counter. That's not just no market research, that's not even getting a general perception of its customers.&
It wasn't a secret campaign, you know. Anyone who wanted to counter it was free to do so. Paperchase, as a commercial company, is perfectly free to take a commercial decision based on the feedback it is receiving.
that is the relevance of the my comment that this is a marketing campaign, as opposed to, say, an election or an opinion poll.
So what? We haven't been discussing election or opinion polls.
You're the one who said they should have canvassed opinions from people other than those who contacted them. You seem to consider that commercial companies should operate according to election/opinion poll principles rather than straight marketing principles.
No doubt they can now start their own campaign to get the decision reversed.
Yes they could. But that's not what we're discussing.
Well, it is, since you seem to feel that Paperchase should be listening to other voices. If the owners of those other voices want to be heard, it is open to them to take steps to bring that about.
Who said they loved the tie-up?
My point precisely. I don't believe that Paperchase's potential customers were that keen on the connection with the Mail: if they were, it would have been noticeable in terms of their sales and profits, and they would probably have taken a different decision. You suggest they should not have taken this decision based solely on the views of those who contacted them; maybe they didn't - maybe they took into account the views implicitly expressed by virtue of customers' lack of positive response to the tie-in with the Mail.
if Paperchase thought the connection with the Mail was boosting its customer base I suspect they'd have ignored HNH
And.. so what?
Surely the answer to that question is absolutely obvious?
I disengage
Translates as: I can't produce a respectable argument.