in suggesting that the Marks and Spencer Sparks card is the worst loyalty scheme ever

[JackandDiane]

1. YOu have to activate offers - requires WAY too much thought and planning
2. I just want money off things I buy fgs
3. that fucking ' have you swiped your sparks card' is surely mitigation for murder?

At least we get sale previews, money off vouchers etc.

I get absolutely NOTHING from my crap John Lewis loyalty card

It's so rare to get an offer on something I actually buy. Having 20% off something I never buy is not going to make me run and and buy it M&S!

For example, I quite regularly buy a wrap or sandwich for lunch at work. Have not once had an offer on these, just random things like macaroons and popcorn. What are they on?

I have thousands of points and no idea what they are for!

It's total shit. I don't bother with it now. Now if they could bring out a Boots Advantage card equivalent that would be excellent

I love a loyalty card, I have loads lying around the place but I refuse to get a Sparks card as I have never heard anything positive about them at all.

I prefer a nice simple system - when you buy stuff we give you X points per £1 ... whenever you come in and shop you can either redeem those points at Y "point redemption rate" or just add more points to your balance. Every so often there can be offers of double/triple points either on the entire stock for a specific time or on specific items.

Those are the kind of loyalty systems I use - simple, straightforward, easy and I can use them even if I've nipped in on impulse on the way home.

Whoa hang on! You have to log in? I just swipe my cards and build up the points. Same with Waitrose. No idea what the points are for!

I tweeted them a copy of this thread. they'll probably still do nothing, but a few more tweeting them might not go amiss!!

I tried that!

The final straw was a discount on jeans sent to me the day after I ordered some.

And I am not going to faff about returning them so I can re-order.

I only ever buy gf products and a few other odd bits of food, it kept sending me offers for normal bread and cake which, if it was based on my shopping, they should know I can't fucking eat! I don't bother going in there at all now. Zero incentive.